Services Marketing Manager, EPM

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Written by AI from the job title and company, not by Thermo Fisher Scientific, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Services Marketing Manager for the Enterprise Performance Management (EPM) team at Thermo Fisher Scientific is responsible for driving the development and execution of marketing strategies that enhance service offerings within the organization. This role involves collaboration with various stakeholders to identify customer needs, creating compelling marketing campaigns, and analyzing performance metrics to drive engagement and sales. The ideal candidate will play a pivotal role in elevating the brand's visibility and supporting the growth of service revenue through effective marketing initiatives.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for EPM services to increase brand awareness and drive sales growth.
• Collaborate with product management and sales teams to create alignment in service offerings and target messaging.
• Conduct market research to identify customer needs and competitive landscape, utilizing insights to refine marketing tactics.
• Manage and execute promotional campaigns, including digital marketing, content development, events, and webinars.
• Monitor and analyze campaign performance metrics to measure effectiveness and optimize future initiatives.
• Prepare and manage marketing budgets, ensuring efficient allocation of resources towards impactful marketing activities.
• Develop and maintain relationships with key stakeholders to support marketing initiatives and collaborate on cross-functional projects.
• Prepare reports and presentations for senior management and stakeholders showcasing marketing outcomes and ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• A minimum of 5 years of experience in marketing management, specifically in services marketing.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and presentation skills to effectively convey ideas and influence stakeholders.
• Experience with digital marketing tools and analytics platforms.
• Ability to work well within a team and manage multiple projects simultaneously.

Technologies & Tools

The Services Marketing Manager will utilize various technologies and tools to execute their responsibilities efficiently. Key technologies may include marketing automation platforms, CRM systems (such as Salesforce), web analytics tools (like Google Analytics), design software (Adobe Creative Suite), and project management tools (such as Asana or Trello) to streamline marketing processes and enhance collaboration across teams.

Ideal Candidates

The ideal candidates for the Services Marketing Manager position should possess strong leadership qualities, with an ability to inspire teams and drive collaborative efforts. Successful individuals in this role are strategic thinkers who demonstrate creativity in problem-solving and adaptability in a fast-paced environment. They should embrace a customer-centric mindset, effectively addressing client needs and feedback to enhance service offerings. Excellent interpersonal skills are essential for fostering relationships within and outside the organization, along with a commitment to continuous learning and professional growth.