Shopper Marketing Associate Manager

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Written by AI from the job title and company, not by GT's Living Foods, so some details may not match this job. The employer's own page has the real description.

Overview

The Shopper Marketing Associate Manager at GT's Living Foods will be responsible for developing and executing shopper marketing strategies that align with the overall brand objectives. This role will involve collaborating with cross-functional teams, managing relationships with retail partners, and analyzing shopper insights to drive brand visibility and sales. The Associate Manager will lead promotional activities, optimize point-of-sale materials, and ensure effective communication of brand messaging at the retail level.

Job Responsibilities

• Develop and implement shopper marketing strategies to enhance brand presence in retail environments.
• Collaborate with sales and marketing teams to create cohesive promotional campaigns.
• Analyze consumer insights and sales data to identify trends and opportunities for growth.
• Manage relationships with retail partners to ensure alignment on marketing initiatives.
• Oversee the production and distribution of promotional materials, including in-store displays and signage.
• Track and report on the effectiveness of marketing campaigns and suggest improvements.
• Coordinate with external vendors and agencies for successful execution of marketing tactics.
• Participate in budget management and forecasting for shopper marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in shopper marketing or related roles.
• Strong analytical skills with a proven ability to interpret data and make strategic recommendations.
• Excellent written and verbal communication skills, with the ability to influence stakeholders.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing analysis tools.
• Experience in working with retail partners and understanding of retail dynamics.
• Creative mindset with experience in developing effective promotional materials.

Technologies & Tools

The Shopper Marketing Associate Manager will utilize various technologies and tools including CRM software, marketing automation platforms, data analytics tools, and project management applications to streamline operations and enhance marketing effectiveness. Familiarity with innovative retail technologies and e-commerce platforms is beneficial in optimizing shopper engagement strategies.

Ideal Candidates

Ideal candidates for the Shopper Marketing Associate Manager position will possess a blend of analytical acumen and creative thinking. They should be adaptable and able to thrive in a fast-paced environment, demonstrating a keen understanding of consumer behavior and retail marketing principles. Strong interpersonal skills are essential for building collaborative relationships across teams, and a passion for health and wellness products will align with GT's Living Foods' mission.