Shopper Marketing Associate Manager

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Written by AI from the job title and company, not by GT's Living Foods, so some details may not match this job. The employer's own page has the real description.

Overview

The Shopper Marketing Associate Manager at GT's Living Foods is accountable for developing and implementing shopper marketing strategies that effectively drive brand awareness and promote sales. This role involves collaborating with cross-functional teams to execute in-store initiatives, digital marketing campaigns, and consumer engagement activities. The Associate Manager will analyze market trends and shopper insights to enhance promotional effectiveness while maintaining alignment with the overarching marketing and sales objectives of the organization.

Job Responsibilities

• Develop and execute shopper marketing plans that align with brand strategy and sales goals.
• Collaborate with internal teams to design and implement effective in-store promotions and displays.
• Analyze shopper data and market insights to inform marketing tactics and optimize initiatives.
• Manage relationships with retailers to ensure successful execution of marketing programs.
• Monitor, report, and analyze the performance of shopper marketing campaigns for continuous improvement.
• Assist in the development of promotional materials and tools that support the Shopper Marketing team.
• Work closely with the marketing analytics team to evaluate market trends and consumer behavior.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in shopper marketing, brand management, or retail marketing.
• Strong analytical skills with proficiency in data analysis tools and methodologies.
• Excellent communication and interpersonal skills, with the ability to build effective relationships.
• Demonstrated experience in managing projects from concept to execution.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with CRM or data visualization tools.

Technologies & Tools

The Shopper Marketing Associate Manager will utilize various technologies and software to perform their duties efficiently. This includes customer relationship management (CRM) systems for managing retailer relationships, data analysis tools for evaluating market data, and marketing automation software to support campaign execution. Proficiency in Microsoft Excel for data manipulation and reporting will also be essential in this role.

Ideal Candidates

Ideal candidates for the Shopper Marketing Associate Manager position will possess a strong blend of creativity and analytical thinking. They should be adaptable and proactive, capable of thriving in a fast-paced environment. The ability to work collaboratively with diverse teams while maintaining a results-driven approach will be key. Strong communicators who can convey marketing concepts both verbally and visually will excel in this role, as will individuals who demonstrate passion for the natural food industry and a commitment to customer satisfaction.