Social Media Coordinator

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Written by AI from the job title and company, not by Empire State University, so some details may not match this job. The employer's own page has the real description.

Overview

The Social Media Coordinator at Empire State University plays a pivotal role in enhancing the university's online presence and engagement through strategic social media initiatives. This position involves crafting, curating, and managing published content across various platforms while monitoring social media trends to foster a vibrant community among current and prospective students, alumni, and faculty. The ideal candidate will work collaboratively with multiple departments to align social media efforts with the university’s mission and goals, ultimately contributing to the institution's brand development and outreach strategies.

Job Responsibilities

• Develop and execute a comprehensive social media strategy to increase visibility, engagement, and audience growth.
• Create, curate, and manage published content (images, video, and written text) across various social media platforms.
• Monitor, respond to, and engage with users across social media channels in a timely and appropriate manner.
• Analyze and report on social media analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with various departments to ensure content aligns with overall branding and messaging goals.
• Stay informed of emerging trends in social media and higher education markets to inform content development.
• Assist in the coordination of promotional campaigns and events to enhance engagement.
• Support the university's marketing efforts through consistent messaging across all channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 2 years of experience in social media management or digital marketing.
• Proficient in social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
• Strong writing, editing, and communication skills, with an emphasis on clarity and engagement.
• Familiarity with social media analytics tools and reporting metrics for campaign effectiveness.
• Demonstrated ability to work collaboratively in a team-oriented environment.
• Excellent organizational skills and attention to detail.

Technologies & Tools

The Social Media Coordinator will be expected to utilize a variety of technologies and tools to enhance productivity and effectiveness in their role. This includes, but is not limited to, social media management platforms such as Hootsuite or Buffer, graphic design software like Canva or Adobe Creative Suite, and analytics tools such as Google Analytics and social media insights dashboards. Familiarity with content management systems (CMS) will also be beneficial in managing overlapping content across different channels.

Ideal Candidates

The ideal candidate for the Social Media Coordinator position will possess a creative mindset combined with a strong analytical orientation. They should have an enthusiasm for connecting with diverse audiences and a passion for the mission of higher education. Effective communication skills, both written and verbal, are essential, along with an ability to adapt content for various social media platforms. A proactive attitude, capability to work independently as well as part of a team, and the ability to thrive in a fast-paced environment will significantly contribute to their success in this role.