Job Description
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Written by AI from the job title and company, not by Nari Technologies, so some details may not match this job. The employer's own page has the real description.
Overview
The Social Media Coordinator at Nari Technologies will be responsible for developing and implementing comprehensive social media strategies to enhance brand visibility and engagement across various platforms. This position entails creating, curating, and managing published content while actively communicating with followers, monitoring social media trends, and analyzing performance metrics to inform future initiatives. The ideal candidate will collaborate closely with cross-functional teams to ensure cohesive messaging and branding throughout all digital channels.
Job Responsibilities
- Develop and execute innovative social media marketing strategies to increase brand awareness and engagement.
- Create, curate, and manage content across all social media platforms including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
- Monitor and respond to user-generated content and inquiries across social platforms in a timely manner.
- Analyze social media performance through analytics tools and provide actionable insights for continuous improvement.
- Collaborate with marketing, sales, and design teams to ensure brand consistency and optimize content delivery.
- Stay up-to-date with industry trends and emerging platforms to maintain competitive advantage.
- Execute paid social media campaigns, managing budgets and targeting to maximize ROI.
- Prepare and present regular reports on social media performance metrics and audience engagement.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience in social media marketing or digital communications.
- Strong understanding of social media platforms, their algorithms, and effective content strategies.
- Proficient in social media management and analytics tools (e.g., Hootsuite, Google Analytics, Facebook Insights).
- Excellent written and verbal communication skills, with strong attention to detail.
- Able to create high-quality visuals and copy for diverse audiences.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
Technologies & Tools
The Social Media Coordinator will utilize a range of technologies and tools to effectively manage campaigns and analyze performance. This includes social media management software such as Hootsuite or Buffer, graphic design platforms like Canva or Adobe Creative Suite, and analytics tools such as Google Analytics and native platform insights. Additionally, familiarity with email marketing software and basic HTML may be beneficial for creating and formatting content.
Ideal Candidates
The ideal candidate is a creative thinker with a passion for storytelling and engaging diverse audiences through social media. They should possess a proactive attitude, exceptional organizational skills, and the ability to work both independently and collaboratively in a remote setting. Strong analytical skills and a data-driven mindset are crucial for assessing performance and refining strategies. Furthermore, an eagerness to learn and adapt to evolving trends in social media will contribute to their success in this position.
In the New Haven, CT metro area, the middle pay across its 281,000 jobs was $60,060 a year in May 2025, says the Bureau of Labor Statistics. Pay calculator →
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