Social Media Manager [75014]

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Written by AI from the job title and company, not by Onward Search, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Social Media Manager at Onward Search will be responsible for developing and implementing comprehensive social media strategies that enhance brand presence, drive engagement, and support marketing and sales objectives. The ideal candidate will oversee the creation of compelling content, manage various social media platforms, and analyze performance metrics to optimize ongoing efforts. By collaborating with cross-functional teams, the Social Media Manager will ensure consistency in messaging and elevate the company's voice across diverse online communities.

Job Responsibilities

• Develop and execute social media strategies aligned with the overall marketing plan.
• Create, curate, and manage engaging content across different platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Monitor, respond to, and engage with audience inquiries and comments in a timely manner.
• Analyze and report on social media performance metrics to track effectiveness and refine strategies.
• Manage social media advertising campaigns including budget allocation and performance tracking.
• Collaborate with designers and copywriters to create visually appealing and persuasive content.
• Stay updated with the latest trends in social media and digital marketing.
• Conduct market research to identify social media trends and audience preferences.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in social media management or digital marketing.
• Proficiency with social media platforms and analytics tools such as Google Analytics, Hootsuite, or Sprout Social.
• Strong copywriting, editing, and communication skills.
• Experience with social media advertising and budget management.
• Ability to work independently and in a team-oriented environment.
• Strong analytical skills and attention to detail.

Technologies & Tools

The Social Media Manager will utilize various technologies and tools to facilitate their responsibilities. This includes social media management platforms such as Hootsuite and Buffer for scheduling and monitoring posts, analytics tools like Google Analytics and Facebook Insights for performance tracking, as well as design software such as Adobe Creative Suite for content creation. Additionally, email marketing tools and CRM software may be employed to support overall marketing initiatives.

Ideal Candidates

The ideal candidate for the Social Media Manager position at Onward Search should possess a creative mindset and be passionate about digital marketing and communication. They should exhibit strong leadership qualities, be adept at managing multiple tasks, and demonstrate the ability to adapt strategies based on analytics and emerging trends. Exceptional interpersonal skills, coupled with a collaborative attitude, will ensure effective teamwork and engagement with diverse audiences. A genuine interest in the latest social media developments will further enhance the candidate's overall suitability for this dynamic role.