Social Media Manager
Job Description
Role Description This full-time Social Media Manager role is a hybrid position based in New York, NY, with the flexibility to work from home part of the time. The Social Media Manager will plan, create, and publish content across major social platforms, ensuring consistent brand voice and visual identity. Day-to-day responsibilities include developing and executing social media campaigns, monitoring performance metrics, optimizing posts for reach and engagement, and responding to comments and messages in a timely, professional manner. The role also involves collaborating with marketing and content teams, managing a social media calendar, conducting competitor and trend analysis, and preparing regular reports and insights to guide strategy.
Qualifications
- Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to drive audience growth and engagement.
- Candidates should possess skills in Content Strategy to plan effective campaigns and align social content with broader brand goals.
- Candidates should possess strong Communication and Writing skills to create clear, compelling, and inclusive messaging.
- Experience with social media analytics tools and reporting to track performance and optimize campaigns.
- Ability to manage multiple platforms and projects, with strong organization and time-management skills.
- Comfort working in a hybrid environment, collaborating in person in New York, NY and remotely as needed.
- Prior experience in a social media, digital marketing, or related role; agency or multi-brand experience is a plus.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
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