Specialist, Paid Media, Digital Marketing - - Remote | WFH

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Job Overview

As a Specialist in Paid Media within the Digital Marketing team at Get It Recruit, you will play a pivotal role in orchestrating, optimizing, and analyzing paid media campaigns across various digital platforms. Your expertise will ensure maximum return on investment while driving brand awareness and generating qualified leads. You will work collaboratively with cross-functional teams to execute strategic initiatives, use sophisticated tools to measure campaign performance, and continuously innovate to meet the evolving demands of the digital landscape.

Job Responsibilities

• Develop and implement effective paid media strategies across platforms such as Google Ads, Facebook Ads, and more.
• Monitor and analyze campaign performance metrics, adjusting strategies as needed to enhance impact and performance.
• Create engaging and conversion-driven ad copy and visual assets in collaboration with creative teams.
• Conduct A/B testing and experimentation to optimize ad creatives and landing pages.
• Manage budget allocations and report on spending and ROI for paid media efforts.
• Stay updated with industry trends and changes in digital marketing best practices to ensure alignment with the latest strategies.
• Collaborate with other marketing team members to align paid media efforts with overall marketing goals.
• Utilize analytics tools to deliver regular reports on campaign performance and insights.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, focusing specifically on paid media.
• Proficient understanding of Google Ads, Facebook Ads Manager, and other major digital advertising platforms.
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel).
• Excellent written and verbal communication skills, suitable for both internal communication and external client interaction.
• Strong attention to detail and the ability to manage multiple projects simultaneously.
• Experience with A/B testing and landing page optimization is desirable.

Technologies & Tools

In this role, you will leverage a variety of technologies and tools essential for managing and optimizing paid media campaigns. Familiarity with platforms like Google Ads, Facebook Ads Manager, and LinkedIn Ads will be critical. Additionally, you will utilize analytics tools such as Google Analytics and reporting software to derive insights from campaign data. Knowledge of marketing automation systems and CRM software can enhance your effectiveness in this position.

Ideal Candidates

The ideal candidate for the Specialist, Paid Media position possesses a blend of creativity and analytical acuity. They should be data-driven, comfortable with navigating complex advertising platforms, and passionate about digital marketing trends. A proactive approach to problem-solving, adaptability to changing environments, and an eagerness to innovate in campaign strategies are essential traits. Strong interpersonal skills and collaboration experiences will enable them to work effectively within team dynamics and contribute to a positive organizational culture.