Sr. Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing

About this kind of role

What a Sr. Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing usually does. The employer's own details are in the listing.

Typically does: Develops and executes marketing strategies focused on specific, high-value accounts. This role involves collaborating with sales and customer success teams to understand account needs and create targeted campaigns. Responsibilities include planning, implementing, and analyzing marketing activities to drive engagement and revenue growth within those accounts. Performance is measured by account-level impact and contribution to overall business objectives.

Tools and skills: Proficiency in marketing automation platforms (like Marketo or HubSpot), CRM software (such as Salesforce), data analytics tools, and strong project management and communication skills are generally required.

Good fit for: Individuals with a strong analytical mindset, experience in B2B marketing, and a proven ability to build relationships and collaborate across teams often thrive in this role.