Sr. Account Manager, Brand & Celebrity/Influencer Marketing Partnerships

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Job Overview

The Senior Account Manager, Brand & Celebrity/Influencer Marketing Partnerships at Blended Strategy Group plays a crucial role in fostering and maintaining relationships with prominent brands and influencers in the marketing landscape. This position entails strategizing and executing innovative partnership initiatives, managing account activities, and ensuring clients achieve their objectives through effective marketing collaborations. The ideal candidate will showcase exceptional strategic thinking, relationship management skills, and a deep understanding of the influencer marketing ecosystem.

Job Responsibilities

• Develop and implement strategic partnership plans with brands and influencers to maximize engagement and brand visibility.
• Conduct market research to identify relevant trends, opportunities, and potential celebrity/influencer collaborators.
• Manage all aspects of client accounts, including contractual negotiations, project timelines, deliverables, and budget oversight.
• Serve as the primary point of contact for clients, addressing inquiries and resolving any issues that may arise.
• Collaborate with internal teams to conceive and execute creative marketing campaigns that align with client objectives.
• Analyze campaign performance metrics and report findings to clients, providing actionable insights for future strategies.
• Maintain an up-to-date knowledge of the celebrity/influencer landscape, trends, and best practices in the marketing industry.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in account management, preferably within brand partnerships or influencer marketing.
• Demonstrated success in developing and executing marketing strategies that drive client engagement and satisfaction.
• Strong negotiation and communication skills, with the ability to build rapport with diverse stakeholders.
• Proficient in analytics and data interpretation to guide decision-making and campaign optimization.
• Familiarity with social media platforms and the influencer marketing ecosystem.
• Ability to work effectively in a fast-paced environment and manage multiple client accounts simultaneously.

Technologies & Tools

The Senior Account Manager will utilize a range of technologies and tools to facilitate account management and marketing campaigns. Relevant platforms may include CRM software (such as Salesforce), project management tools (like Asana or Trello), social media analytics tools (Hootsuite, Sprout Social), and collaboration tools (Slack, Zoom). Proficiency in these technologies will be essential for tracking project progress, managing client communications, and analyzing campaign performance.

Ideal Candidates

The ideal candidate for this position will possess a proactive and results-oriented mindset, combined with a high degree of emotional intelligence and interpersonal skills. They should demonstrate strategic thinking abilities and a passion for building lasting relationships within the marketing and influencer industry. A successful Senior Account Manager at Blended Strategy Group will be a team player, adaptable to change, and dedicated to achieving exceptional outcomes for clients while reflecting the core values of the company.