Sr Channel Marketing Manager

About this kind of role

What a Sr Channel Marketing Manager usually does. The employer's own details are in the listing.

Typically does: Develops and executes marketing programs to drive sales through channel partners, such as resellers, distributors, and system integrators. This includes creating marketing collateral, running co-marketing campaigns, and providing training and support to partners. Measures the effectiveness of channel marketing initiatives and makes adjustments to optimize performance. Works closely with sales and partner management teams to align marketing efforts with business goals.

Tools and skills: Proficiency in marketing automation platforms, CRM software, Microsoft Office Suite, and strong analytical skills are generally required, alongside experience with content management systems and social media marketing.

Good fit for: Individuals with a strong understanding of channel sales models and a proven track record of developing successful marketing programs for partner ecosystems often thrive in this role.