Sr Channel Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Certinia, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr Channel Marketing Manager at Certinia will play a pivotal role in driving partner marketing strategies and initiatives that support the growth and success of our partner ecosystem. This position requires a seasoned marketing professional who can develop and execute comprehensive marketing plans that enhance partner engagement, drive revenue, and expand market presence. The ideal candidate will collaborate with cross-functional teams to align marketing efforts with business objectives, providing leadership and strategic insight to maximize channel effectiveness.

Job Responsibilities

• Develop and implement channel marketing strategies that drive lead generation and increase partner engagement.
• Collaborate with sales teams to identify opportunities for joint marketing initiatives that align with partner goals.
• Create and manage marketing collateral, including partner enablement tools, case studies, and promotional materials.
• Analyze market trends and competitive landscape to refine marketing strategies and enhance channel effectiveness.
• Monitor and report on the performance of channel marketing campaigns, providing insights and recommendations for improvement.
• Coordinate training sessions and workshops for partners to enhance their marketing capabilities and product knowledge.
• Maintain relationships with key stakeholders within partner organizations to promote collaboration and achieve mutual objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in channel or partner marketing roles.
• Proven track record of developing successful marketing strategies that yield measurable results.
• Strong analytical skills with the ability to interpret data and leverage insights for strategic planning.
• Excellent communication and interpersonal skills, with the ability to build relationships across various levels of an organization.
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Knowledge of digital marketing channels and tactics, including social media, SEO, and email marketing.

Technologies & Tools

The Sr Channel Marketing Manager will utilize a variety of technologies and tools to execute their duties effectively. Key technologies include Customer Relationship Management (CRM) systems like Salesforce, marketing automation tools such as HubSpot, and analytics tools that enable performance tracking and reporting. Familiarity with content management systems (CMS) and digital marketing platforms is also essential to support campaign execution and partner engagement strategies.

Ideal Candidates

Ideal candidates for the Sr Channel Marketing Manager position will possess a strong mix of strategic thinking and hands-on execution abilities. They should exhibit a collaborative spirit, driving cross-functional teamwork while also being able to work independently to meet deadlines. An effective communicator, the candidate should have exceptional presentation skills and be adept at influencing stakeholders. Passion for technology and a keen interest in the partner ecosystem will further enhance their fit within Certinia’s dynamic corporate culture.