Sr. Customer Lifecycle Marketing Manager

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Written by AI from the job title and company, not by Planview, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Customer Lifecycle Marketing Manager at Planview will play a pivotal role in enhancing customer engagement and driving growth through strategic marketing initiatives. This position requires an innovative thinker with a data-driven mindset who will develop and implement effective lifecycle marketing strategies to cultivate customer relationships, increase retention, and maximize the customer lifetime value. The Senior Manager will collaborate closely with cross-functional teams, analyze customer data to identify opportunities, and oversee marketing campaigns that resonate with our valued customers.

Job Responsibilities

• Develop and execute comprehensive lifecycle marketing strategies to improve customer engagement and retention rates.
• Analyze customer data and behavior to identify trends, insights, and opportunities for targeted marketing campaigns.
• Collaborate with product, sales, and customer success teams to align marketing initiatives with business goals.
• Manage and optimize email marketing campaigns, ensuring relevant messaging and offers that align with customer segments.
• Implement customer feedback loops to refine marketing strategies and improve overall customer experience.
• Utilize marketing automation tools to streamline communications and enhance workflow efficiencies.
• Monitor key performance indicators (KPIs) to assess effectiveness of marketing initiatives and make data-driven adjustments.
• Prepare and present reports to stakeholders outlining marketing performance and strategic recommendations.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• Minimum of 5 years of experience in lifecycle marketing, customer engagement, or related roles.
• Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and CRM software.
• Strong analytical skills with experience in data analysis and reporting tools.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong problem-solving skills and ability to work collaboratively in a team environment.

Technologies & Tools

This position will leverage a variety of technologies and tools, including customer relationship management (CRM) software, marketing automation platforms such as HubSpot or Marketo, analytics tools like Google Analytics, as well as email marketing systems. Familiarity with data analysis software, such as Excel or Tableau, will also be essential for monitoring campaign performance and interpreting customer insights.

Ideal Candidates

The ideal candidates will possess a combination of strategic thinking, creativity, and analytical prowess. They should be passionate about understanding customer behavior and adept at developing engaging marketing strategies that resonate with diverse audience segments. A collaborative mindset and strong interpersonal skills are essential for fostering partnerships across different teams. Candidates must also be adaptable, willing to embrace change, and driven by results with a strong focus on enhancing the overall customer journey.