Sr. Customer Marketing Manager - Remote

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Written by AI from the job title and company, not by Steer, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Customer Marketing Manager at Steer will play a pivotal role in driving customer engagement and loyalty through the development and execution of comprehensive marketing strategies. This position involves collaboration across teams to enhance the customer journey, leveraging insights to craft targeted campaigns that resonate with our customer base. The ideal candidate will be responsible for leading initiatives that promote product adoption, retention, and brand advocacy among our customers, ensuring that Steer remains at the forefront of customer satisfaction in the industry.

Job Responsibilities

• Develop and implement customer marketing strategies that align with company goals and enhance customer loyalty.
• Lead multi-channel campaigns aimed at increasing product utilization and customer retention.
• Utilize customer insights and analytics to design and refine marketing initiatives.
• Collaborate with cross-functional teams, including Sales, Product, and Customer Support, to ensure consistent messaging and branding.
• Monitor and report on the effectiveness of marketing programs, suggesting adjustments as necessary for continuous improvement.
• Manage the customer advocacy program, including case studies, testimonials, and user-generated content.
• Oversee the development of marketing materials and communications targeting existing customers.
• Organize customer events and webinars to drive engagement and promote new offerings.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in marketing, specifically within customer marketing or account-based marketing.
• Proven track record of executing successful marketing campaigns that drive customer engagement and retention.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Proficiency in marketing automation tools, customer relationship management (CRM) systems, and analytics platforms.
• Ability to work collaboratively in a remote team environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Customer Marketing Manager will utilize various technologies and tools to optimize marketing efforts. This includes marketing automation platforms such as HubSpot or Marketo, analytics tools like Google Analytics or Tableau, customer relationship management systems like Salesforce, and project management software such as Asana or Trello to streamline workflows and enhance collaboration across remote teams.

Ideal Candidates

Successful candidates for this role will possess a blend of strategic thinking and creativity, with a strong focus on customer-centric marketing solutions. They will be proactive, self-motivated individuals who thrive in dynamic environments and adapt quickly to changing requirements. Exceptional interpersonal skills and the ability to build relationships with both internal teams and customers are essential. A passion for understanding customer needs and the ability to articulate value propositions clearly will set apart an ideal candidate in this position.