Sr. Customer Marketing Manager - Remote

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Written by AI from the job title and company, not by Steer, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Customer Marketing Manager at Steer will play a pivotal role in shaping and executing customer engagement strategies that deepen relationships, enhance customer loyalty, and drive growth. This position entails leveraging insights to create impactful marketing campaigns, leading cross-functional teams, and fostering collaboration between marketing and sales initiatives to ensure client satisfaction and retention. The successful candidate will thrive in a dynamic environment and work remotely while engaging with various stakeholders to align marketing strategies with customer needs and business objectives.

Job Responsibilities

• Develop and implement customer marketing strategies to enhance customer engagement and retention.
• Analyze customer insights and data to inform marketing efforts and improve customer experience.
• Collaborate with product and sales teams to create and refine marketing collateral and messaging.
• Lead the planning and execution of campaigns across various channels, measuring outcomes and optimizing for future initiatives.
• Manage customer segmentation and targeting efforts to ensure personalized and effective communication.
• Oversee budget allocation and track campaign performance to maximize ROI.
• Develop training materials and resources to empower sales teams with the necessary tools and information.
• Foster relationships with key customers to gather feedback and promote advocacy.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in customer marketing, preferably within a technology or SaaS environment.
• Proven track record of developing successful marketing strategies and campaigns.
• Exceptional analytical skills with a strong understanding of customer behavior and market trends.
• Demonstrated ability to manage projects in a fast-paced environment.
• Strong written and verbal communication skills, with the ability to present ideas clearly and persuasively.
• Proficiency in marketing automation tools and CRM systems.
• Experience with digital marketing channels and social media platforms.

Technologies & Tools

This position will utilize a range of technologies and tools aimed at enhancing customer marketing efforts, including but not limited to CRM software (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), data analytics tools (such as Google Analytics), and social media management tools. Familiarity with presentation software (e.g., PowerPoint or Keynote) and project management applications (like Asana or Trello) is also essential for effective collaboration and execution.

Ideal Candidates

The ideal candidate for the Senior Customer Marketing Manager role at Steer will exhibit a proactive mindset and creativity in problem-solving. They will demonstrate an analytical approach to decision-making and possess strong interpersonal skills to cultivate meaningful relationships with customers and internal teams. A successful candidate will be both strategic and execution-focused, with a passion for delivering exceptional customer experiences and driving business results. Adaptability and a commitment to continuous improvement will also be key characteristics, enabling the candidate to thrive in a rapidly evolving environment.