Sr. Data Analyst - Marketing & Tag Management ( Ad agency - hybrid schedule )

About this kind of role

What a Sr. Data Analyst - Marketing & Tag Management ( Ad agency - hybrid schedule ) usually does. The employer's own details are in the listing.

Typically does: A Senior Data Analyst in a marketing setting analyzes data to understand campaign performance and identify areas for improvement. This role often involves tracking and interpreting website and advertising data, creating reports, and presenting findings to stakeholders. They may also be responsible for implementing and maintaining tag management systems to ensure accurate data collection. They frequently collaborate with marketing teams, developers, and other analysts to optimize marketing strategies.

Tools and skills: Proficiency in data analysis tools like Google Analytics, Adobe Analytics, SQL, and data visualization software (such as Tableau or Power BI) is generally expected, alongside strong analytical and problem-solving skills.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision making, and the ability to communicate complex information clearly are often successful in this role.