Sr. Director, Marketing - NA & APAC - Remote | WFH

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Job Overview

The Senior Director of Marketing for North America and the Asia-Pacific regions will play a pivotal role in shaping and executing the marketing strategy that drives brand engagement and revenue growth for Get It Recruit - Hospitality. This position will be responsible for overseeing the development and implementation of innovative marketing initiatives, optimizing marketing campaigns, and creating synergies across regions. The ideal candidate will collaborate closely with cross-functional teams to ensure alignment with corporate objectives and elevate the overall customer experience.

Job Responsibilities

• Develop and execute comprehensive marketing strategies tailored to the North American and APAC markets that align with company objectives.
• Lead and mentor a high-performing marketing team, fostering a collaborative and results-driven culture.
• Collaborate with sales and product teams to introduce new services and enhance existing offerings based on market research and customer insights.
• Analyze market trends and competitive landscape to identify opportunities for growth and create proactive marketing plans.
• Manage the marketing budget efficiently, ensuring optimal resource allocation and return on investment for marketing initiatives.
• Establish key performance indicators (KPIs) to measure the effectiveness of marketing strategies and make data-driven decisions for improvement.
• Build and maintain strong relationships with external partners, agencies, and vendors to enhance brand visibility and market penetration.
• Oversee the creation of compelling content for various channels, ensuring brand consistency and engagement across platforms.
• Present marketing strategies and results to senior leadership and stakeholders, providing insights and recommendations for future initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is preferred.
• A minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership role.
• Proven track record of successfully leading marketing initiatives in the hospitality or related industry.
• Strong understanding of digital marketing, analytics, and market research methodologies.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to think strategically while also being detail-oriented and results-driven.
• Proficiency in marketing automation tools, CRM software, and data analytics platforms.

Technologies & Tools

The role requires proficiency in various marketing technologies and tools, including but not limited to marketing automation platforms such as HubSpot or Marketo, CRM software like Salesforce, data analytics tools such as Google Analytics and Tableau, and social media management tools. Familiarity with design software (e.g., Adobe Creative Suite) and web content management systems may also be advantageous.

Ideal Candidates

The ideal candidates for this position will possess a blend of visionary leadership and tactical execution capabilities. They should be data-driven decision-makers with a passion for innovation and a deep understanding of market dynamics in both the North American and APAC regions. A successful candidate will demonstrate adaptability, creativity, and strong problem-solving skills, along with an emphasis on collaboration and stakeholder engagement. Commitment to embracing diversity and inclusivity within the workplace is also essential.