Sr. Director of Digital Marketing

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Written by AI from the job title and company, not by P.F. Chang's, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Director of Digital Marketing at P.F. Chang's will play a pivotal role in shaping and executing the company's digital marketing strategy to enhance brand visibility, drive guest engagement, and increase revenue. This leadership position will oversee all aspects of digital marketing including paid media, SEO, social media, email marketing, and website optimization. The ideal candidate will leverage data-driven insights to inform marketing initiatives, while leading a team of marketing professionals dedicated to delivering impactful customer experiences across all digital channels.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with P.F. Chang's business objectives.
• Oversee and manage the digital marketing budget, ensuring optimal allocation of resources to maximize ROI.
• Lead a team of digital marketing professionals, providing mentorship and guidance to enhance performance.
• Analyze performance metrics and consumer insights to drive continuous improvement in campaigns.
• Collaborate with cross-functional teams including sales, operations, and culinary to enhance marketing efforts.
• Direct the development of compelling content that engages consumers and aligns with the brand voice.
• Stay abreast of industry trends and emerging technologies to ensure P.F. Chang's remains a leader in digital marketing.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• A minimum of 10 years of experience in digital marketing, with a focus on the restaurant or hospitality industry preferred.
• Proven track record of managing successful digital marketing campaigns with measurable outcomes.
• Strong leadership skills with experience in team management and development.
• Exceptional analytical skills with the ability to interpret data and draw actionable insights.
• Expertise in marketing automation platforms, SEO, SEM, and content management systems.

Technologies & Tools

This position utilizes a range of advanced technologies and tools, such as Google Analytics for web performance tracking, marketing automation platforms like HubSpot or Marketo for campaign management, and social media management tools such as Hootsuite or Sprout Social. Familiarity with SEO tools like Moz or SEMrush, as well as email marketing solutions, will be essential for optimizing digital marketing efforts.

Ideal Candidates

Ideal candidates will possess a strategic mindset and a passion for digital marketing within the hospitality sector. They are innovative thinkers who are not only results-oriented but also excel in collaborative environments. Strong communicators and relationship builders, they will have the ability to inspire and lead teams while navigating the rapidly changing digital landscape. Flexibility and adaptability are critical, as well as a deep understanding of customer insights that drive engagement and loyalty.