Sr Director of Product Marketing Operations - Korn Ferry Digital

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Overview

The Senior Director of Product Marketing Operations at Korn Ferry Digital will serve as a pivotal figure in driving the strategy and execution of product marketing initiatives. This role entails collaborating with product teams, sales, and other cross-functional stakeholders to ensure alignment in the market positioning and communication of Korn Ferry’s digital offerings. The individual will lead the development and optimization of marketing strategies that enhance customer engagement while leveraging data-driven insights to guide decision-making. Responsibilities encompass overseeing campaign management, establishing performance metrics, and mentoring a team of marketing professionals to ensure operational excellence.

Job Responsibilities

• Lead the formulation and implementation of comprehensive product marketing strategies that align with business objectives.
• Manage all aspects of product marketing operations, from concept development to execution and performance analysis.
• Collaborate with product management to define product positioning and messaging that resonate with target markets.
• Analyze market trends, customer needs, and competitor activities to inform strategic decisions.
• Oversee the development of impactful sales enablement tools, training sessions, and marketing collateral.
• Drive data-driven insights to continuously improve marketing effectiveness and operational efficiency.
• Foster strong relationships with internal teams and external partners to facilitate seamless execution of marketing campaigns.
• Mentor and manage a team of marketing professionals, providing guidance and fostering professional development.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• A minimum of 10 years of experience in product marketing, with at least 5 years in a leadership position.
• Proven experience in developing and executing marketing strategies that drive growth and customer engagement.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Exceptional communication and presentation skills, with the ability to convey complex concepts clearly.
• Proficiency in marketing automation tools, CRM systems, and digital marketing platforms.
• Experience in managing budgets and resources effectively to achieve targeted outcomes.

Technologies & Tools

The Senior Director of Product Marketing Operations will work with various technologies and tools, including CRM systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, data analytics tools such as Google Analytics and Tableau, and collaboration software including Slack and Microsoft Teams. Familiarity with content management systems (CMS) and digital advertising tools is also advantageous.

Ideal Candidates

Ideal candidates for the Senior Director of Product Marketing Operations role are strategic thinkers with a customer-centric mindset. They exhibit strong leadership qualities, are adept at fostering collaboration, and possess a track record of driving marketing campaigns that achieve tangible results. A proactive approach to problem-solving, combined with excellent communication skills, enables them to effectively align teams around shared goals. Candidates should also demonstrate adaptability in a fast-paced environment and exhibit a commitment to continuous learning and professional growth.