Sr Director of Product Marketing Operations - Korn Ferry Digital

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Job Overview

The Senior Director of Product Marketing Operations at Korn Ferry Digital is a strategic leadership role responsible for driving the overall direction and effectiveness of product marketing initiatives. This position entails developing comprehensive marketing strategies, optimizing operational efficiencies, and aligning cross-functional teams to deliver compelling product narratives. The candidate will also leverage market insights, implement data-driven approaches, and ensure that the marketing operations are aligned with the broader business objectives to achieve growth and enhance brand positioning in the digital landscape.

Job Responsibilities

• Lead and oversee the product marketing operations team to ensure effective execution of marketing strategies.
• Develop and implement product marketing strategies that align with company goals and drive business growth.
• Analyze market trends and consumer insights to inform product positioning and messaging.
• Collaborate with product development teams to ensure marketing readiness and product launches are seamless.
• Optimize operational processes to improve efficiency and effectiveness in marketing execution.
• Coordinate with sales and customer success teams to enhance product adoption and customer satisfaction.
• Manage budgets and resource allocation for product marketing initiatives.
• Monitor and report on key performance indicators (KPIs) for product marketing effectiveness.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in product marketing or related roles, with at least 5 years in a leadership position.
• Proven track record of successful product marketing strategies and operational excellence.
• Strong analytical skills with the ability to interpret data to inform decision-making.
• Exceptional communication and interpersonal skills, with the ability to influence cross-functional teams.
• Experience in the digital marketing landscape, preferably within technology or consultancy sectors.
• Proficient in marketing automation tools and CRM software.

Technologies & Tools

The Senior Director of Product Marketing Operations will utilize various technologies and tools to enhance marketing effectiveness and operational efficiency. Key tools include marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) software like Salesforce, and analytics tools including Google Analytics and Tableau for data analysis and reporting. Familiarity with content management systems (CMS) and project management tools will also be beneficial for streamlining marketing projects.

Ideal Candidates

Ideal candidates for the Senior Director of Product Marketing Operations position should possess a strategic mindset coupled with strong leadership attributes. They should be adept in building and guiding high-performing teams while fostering a collaborative culture. A strong results orientation, complemented by excellent problem-solving skills and creativity, will also be essential. Additionally, candidates should exhibit resilience, adaptability to change, and a passion for leveraging marketing operations to drive customer engagement and business success.