Sr Director of Product Marketing Operations - Korn Ferry Digital

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Overview

The Sr Director of Product Marketing Operations at Korn Ferry Digital is a strategic leadership role responsible for driving the overall vision and execution of product marketing initiatives. This leader will develop go-to-market strategies, oversee market segmentation, and ensure alignment between product development and customer requirements. By leveraging market insights, the Sr Director will enhance product positioning and increase market share, fostering collaboration across teams to achieve business goals and drive revenue growth.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies that align with business objectives.
• Lead the product marketing team, providing guidance and mentorship to enhance skills and performance.
• Conduct competitive analysis and market research to identify trends and opportunities for growth.
• Collaborate with product management, sales, and customer success teams to create effective go-to-market plans.
• Design and oversee marketing campaigns to promote product offerings and drive customer engagement.
• Monitor and analyze key performance metrics to assess the effectiveness of marketing initiatives.
• Present marketing strategies and results to senior leadership and stakeholders, ensuring alignment and buy-in.
• Manage budgets related to product marketing activities, ensuring effective allocation of resources.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field; MBA is preferred.
• 10+ years of experience in product marketing or related functions, preferably in a leadership role.
• Demonstrated ability to develop and execute successful marketing strategies.
• Strong analytical skills with the ability to interpret data and make strategic recommendations.
• Excellent written and verbal communication skills, with the ability to present complex information clearly.
• Experience in working with cross-functional teams and the ability to thrive in a fast-paced environment.
• Proficient in marketing automation tools and CRM software.

Technologies & Tools

The Sr Director of Product Marketing Operations will utilize a variety of technologies and tools to optimize marketing efforts and streamline operations. This includes marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) software like Salesforce, analytics tools for market research and performance measurement, and collaboration tools such as Slack or Microsoft Teams to facilitate communication among team members. Proficient use of these technologies is essential for effective execution of marketing strategies and objectives.

Ideal Candidates

Ideal candidates for the Sr Director of Product Marketing Operations position will possess a strong blend of strategic thinking and practical execution skills. They should demonstrate exceptional leadership qualities, inspiring their teams while fostering a collaborative work environment. A proactive mindset, coupled with an analytical approach to decision-making, is crucial for identifying market opportunities and driving innovative solutions. Candidates should also exhibit adaptability and resilience in a rapidly evolving market landscape, along with a passion for customer-centric product development.