Sr Director of Product Marketing Operations - Korn Ferry Digital

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Overview

The Sr Director of Product Marketing Operations at Korn Ferry Digital will play a pivotal role in shaping and executing the marketing operations strategy that underpins our product offerings. This leadership position involves collaborating with cross-functional teams to optimize marketing processes, enhance product visibility, and drive revenue growth. The ideal candidate will possess a robust understanding of product marketing, exceptional strategic thinking skills, and a track record in operational excellence. The Sr Director will be responsible for leading a team dedicated to maximizing the effectiveness and efficiency of marketing initiatives while ensuring alignment with overall business objectives.

Job Responsibilities

• Develop and implement marketing operations strategies that support product marketing initiatives and align with corporate goals.
• Lead the marketing operations team in optimizing processes and tools to enhance campaign efficiency and effectiveness.
• Collaborate with cross-functional teams, including product development, sales, and finance, to ensure cohesive marketing strategies.
• Monitor and analyze marketing performance metrics to assess effectiveness and drive data-informed decisions.
• Oversee budget management for marketing operations, ensuring financial objectives are met.
• Implement best practices for lead generation, customer segmentation, and market research.
• Champion the integration of marketing technologies to improve workflow and reporting.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• A minimum of 10 years of experience in product marketing or marketing operations, with at least 5 years in a leadership role.
• Demonstrated expertise in marketing automation platforms and CRM systems.
• Strong analytical capabilities and proficiency in data analysis and performance metrics.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proven track record in developing and executing successful marketing campaigns.

Technologies & Tools

The Sr Director of Product Marketing Operations will utilize a variety of technologies and tools to streamline operations and enhance marketing effectiveness. This includes but is not limited to marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), analytics platforms (e.g., Google Analytics, Tableau), and project management software (e.g., Asana, Trello). Familiarity with these tools is crucial for driving efficiencies and ensuring data-driven decision-making within the marketing operations framework.

Ideal Candidates

Ideal candidates for the Sr Director of Product Marketing Operations position will exhibit a blend of analytical acumen and creative thinking, enabling them to develop innovative marketing solutions. They should be results-oriented, able to thrive in a fast-paced environment, and possess strong leadership capabilities, including the ability to mentor and develop team members. Excellent problem-solving skills and the capacity to navigate complex challenges with a collaborative spirit are essential. The successful candidate will also demonstrate a passion for continuous improvement and a commitment to driving organizational success through effective marketing strategies.