Sr. Director, Product Marketing and Enablement

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Written by AI from the job title and company, not by RollWorks, a division of NextRoll, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Director, Product Marketing and Enablement at RollWorks will be responsible for developing and executing comprehensive product marketing strategies that enhance the market presence of our solutions. This role encompasses the oversight of product messaging and positioning, team leadership, market analysis, and cross-functional collaboration to drive customer engagement and revenue growth. The ideal candidate will possess extensive experience in product marketing within the technology sector, coupled with a strong capability to enable sales teams through training and resources, ensuring alignment with strategic business goals.

Job Responsibilities

• Lead the product marketing strategy, focusing on market research, competitive analysis, and customer insights.
• Oversee the development and execution of product positioning, messaging, and value propositions for our target markets.
• Collaborate closely with product management, sales, and customer success teams to ensure product alignment with market needs and business objectives.
• Design and implement sales enablement programs that equip sales teams with effective tools, training, and content.
• Manage a team of product marketing professionals, fostering a culture of innovation and performance excellence.
• Conduct ongoing analysis of marketing effectiveness, using data-driven insights to refine tactics and strategies.
• Champion the voice of the customer within the organization, advocating for user needs and feedback in product development cycles.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 10 years of experience in product marketing, preferably within the B2B technology space.
• Proven track record of successfully launching and marketing technology products.
• Exceptional leadership skills with experience managing cross-functional teams.
• Strong analytical skills and the ability to leverage data to make strategic decisions.
• Excellent communication and presentation skills, both written and verbal.
• Deep understanding of digital marketing and demand generation strategies.

Technologies & Tools

The Sr. Director, Product Marketing and Enablement will utilize various technologies and tools to effectively perform their duties. These may include CRM software (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics, Tableau), and project management software (e.g., Asana, Trello). Familiarity with digital marketing technologies and product management tools will also be essential.

Ideal Candidates

Ideal candidates for the Sr. Director, Product Marketing and Enablement role will possess a blend of creativity and analytical thinking, with a strong focus on results-driven outcomes. They should be proactive, adaptable, and capable of thriving in a fast-paced environment, demonstrating an ability to influence and lead within a matrixed organization. Exceptional interpersonal skills and a passion for technology and innovation will further distinguish applicants as top contenders for this influential position within RollWorks.