Sr. Director, Product Marketing and Enablement

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Written by AI from the job title and company, not by RollWorks, a division of NextRoll, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Director of Product Marketing and Enablement at RollWorks will be responsible for developing and executing strategies that ensure our products achieve maximum market impact and user adoption. This role requires a dynamic leader who deeply understands both the market landscape and customer needs to inform product positioning, messaging, and enablement. The successful candidate will oversee a team of product marketers and collaborate closely with product management, sales, and customer success to drive adoption and revenue growth.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with business objectives and drive market growth.
• Lead the product marketing team in creating compelling messaging and positioning for our product offerings.
• Collaborate with cross-functional teams, including Product Management, Sales, and Customer Success, to enhance product adoption and user experience.
• Conduct market research and competitive analysis to inform product development and marketing strategies.
• Oversee the creation of sales enablement tools, including training programs, presentations, and collateral that drive effective selling.
• Establish metrics for success and analyze the effectiveness of marketing campaigns and enablement programs.
• Foster a data-driven culture within the product marketing team to optimize performance and inform future strategy.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of experience in product marketing or related fields, with a minimum of 5 years in a leadership role.
• Proven track record of successfully launching and scaling products in the B2B technology space.
• Strong analytical skills and ability to leverage data to make informed decisions.
• Exceptional written and verbal communication skills, with the ability to influence stakeholders at all levels.
• Experience with sales enablement tools and methodologies.
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment.

Technologies & Tools

The Sr. Director of Product Marketing and Enablement will leverage a variety of technologies and tools to effectively execute marketing strategies and measure performance. Key tools may include marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, analytics tools like Google Analytics, and project management software such as Asana or Trello. Familiarity with social media analytics and digital advertising tools is also essential for maximizing outreach and engagement.

Ideal Candidates

The ideal candidate for this role is a strategic thinker with a passion for technology and a customer-centric mindset. They are collaborative leaders who excel in fast-paced environments and have a knack for building and nurturing high-performing teams. Successful candidates will possess exceptional communication skills, creativity in problem-solving, and a proactive approach to addressing challenges. A proven ability to drive results and adapt to changing market conditions will be crucial to succeed in this position at RollWorks, a division of NextRoll.