Sr Director, Product Marketing

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Job Overview

The Sr Director of Product Marketing at Voyager Sopris Learning will be responsible for developing and executing the strategic marketing direction for our suite of educational products. This role involves leading a dedicated team to enhance product positioning, drive market share growth, and effectively communicate the value proposition to educators and decision-makers. The ideal candidate will leverage market research and insights to inform product development and promotional strategies, aiming to elevate the effectiveness and reach of our learning solutions within the K-12 sector.

Job Responsibilities

• Lead the product marketing strategy and execution to align with business objectives and market highlights.
• Oversee the development of value propositions, positioning, and messaging for multiple educational products.
• Collaborate with cross-functional teams, including product development and sales, to ensure cohesion and alignment.
• Conduct comprehensive market research and analysis to identify opportunities and trends within the K-12 education sector.
• Create and implement marketing campaigns that effectively engage target audiences.
• Manage and mentor a team of marketing professionals, providing guidance and fostering professional growth.
• Develop and maintain relationships with key stakeholders, including educators, school administrators, and partners.
• Monitor and report on marketing performance metrics to continuously refine strategies and initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Education, or related field; MBA preferred.
• Minimum of 10 years of experience in product marketing within the educational technology or publishing industry.
• Proven track record in developing and executing successful marketing strategies that drive revenue growth.
• Strong understanding of K-12 educational market dynamics and customer needs.
• Exceptional leadership capabilities with experience in managing high-performing teams.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in data analysis tools and metrics that inform decision-making.

Technologies & Tools

The Sr Director of Product Marketing will utilize a variety of tools and technologies in their role, including customer relationship management (CRM) software like Salesforce, marketing automation tools such as HubSpot, and analytical platforms for market research. Familiarity with project management tools and collaboration platforms, such as Asana or Trello, is also important for managing marketing projects and coordinating with team members.

Ideal Candidates

The ideal candidate for the Sr Director of Product Marketing role will possess a blend of strategic thinking, creativity, and analytical skills. They should be passionate about education and committed to improving student outcomes through innovative marketing strategies. Strong leaders who can inspire and motivate teams, coupled with exceptional storytelling capabilities, are well-suited for this position. Additionally, the candidate should be adaptable and resilient, able to thrive in a fast-paced and changing environment while tackling challenges head-on.