Sr. Lead Marketing Events Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Lumen Technologies, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Lead Marketing Events Manager at Lumen Technologies will be responsible for the strategic planning, development, execution, and management of all marketing events and initiatives aimed at enhancing the company’s brand visibility and market presence. This role requires an innovative approach to event marketing, collaboration with various stakeholders, and the ability to measure and analyze the success of events to ensure alignment with corporate objectives. The successful candidate will lead a team dedicated to creating memorable experiences that resonate with target audiences while driving engagement and fostering strong relationships.

Job Responsibilities

• Develop and implement comprehensive event marketing strategies to enhance brand recognition and drive lead generation.
• Lead the planning and coordination of corporate events, trade shows, webinars, and other marketing initiatives.
• Manage event budgets, timelines, and resources, ensuring projects are completed on time and within budget.
• Collaborate with cross-functional teams, including sales and product management, to create cohesive marketing messages and event experiences.
• Oversee vendor selection and management, negotiating contracts and ensuring service quality.
• Measure and analyze event performance metrics and ROI, providing recommendations for future improvements.
• Ensure brand guidelines and messaging strategies are consistently applied across all events.
• Mentor and develop marketing event team members, fostering a collaborative and innovative work environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• A minimum of 7 years of experience in event marketing, with at least 3 years in a leadership role.
• Proven track record of successfully managing end-to-end event logistics and execution.
• Strong project management skills with the ability to manage multiple initiatives concurrently.
• Excellent communication and interpersonal skills, capable of engaging with diverse stakeholders.
• Demonstrated experience in measurement and optimization of event performance metrics.
• Proficiency in digital marketing tools and platforms, CRM systems, and event management software.

Technologies & Tools

This position requires familiarity with various technologies and software essential for effective event management. Proficiency in customer relationship management (CRM) tools, marketing automation software, and event management platforms such as Cvent or Eventbrite is crucial. Additionally, knowledge of analytics tools such as Google Analytics and social media management dashboards will be beneficial for gauging event effectiveness and impact.

Ideal Candidates

The ideal candidate for the Senior Lead Marketing Events Manager position should possess strong leadership qualities, with the ability to inspire and motivate a team towards achieving strategic goals. They should be creative thinkers with excellent problem-solving capabilities, able to innovate and implement effective solutions for diverse event challenges. Adaptability and resilience in a fast-paced environment are crucial, as well as being detail-oriented and data-driven to substantiate decision-making. A passion for delivering exceptional customer experiences will set successful candidates apart in this role.