Sr / Lead Performance Marketing Manager (Contract)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Ad Hoc Labs (makers of Burner + Dialed), so some details may not match this job. The employer's own page has the real description.

Overview

The Sr / Lead Performance Marketing Manager at Ad Hoc Labs will play a pivotal role in designing and implementing effective marketing campaigns that drive user acquisition and maximize ROI for our innovative applications, Burner and Dialed. This contract position demands a strategic thinker with a wealth of experience in performance marketing, focusing on data-driven decisions to enhance overall campaign performance. The successful candidate will work collaboratively with cross-functional teams to develop and execute high-impact marketing strategies that align with business objectives and contribute to the company's growth trajectory.

Job Responsibilities

• Develop and execute comprehensive performance marketing strategies across various digital channels, including search, social media, and display advertising.
• Conduct in-depth analysis of marketing campaigns to optimize performance and meet key performance indicators (KPIs).
• Manage budgets and ensure efficient allocation of resources to maximize ROI on marketing spend.
• Collaborate with product and creative teams to produce compelling ad content that resonates with target audiences.
• Utilize A/B testing and other experimental methodologies to refine marketing strategies and improve campaign effectiveness.
• Stay informed of industry trends and competitor activities to identify opportunities for optimization and growth.
• Provide regular performance reports and insights to key stakeholders, highlighting successes and areas for improvement.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
• A minimum of 5 years of experience in performance marketing, preferably in a tech or app-based environment.
• Proficiency in digital marketing tools and analytics platforms, such as Google Analytics, Facebook Ads Manager, and Search Ads 360.
• Strong analytical skills with a data-driven mindset, capable of interpreting complex data sets and deriving actionable insights.
• Experience with A/B testing methodologies and tools, such as Optimizely or VWO.
• Excellent communication skills, both written and verbal, with the ability to present ideas clearly to stakeholders at all levels.
• Proven track record of managing multiple projects simultaneously while adhering to tight deadlines.

Technologies & Tools

The Sr / Lead Performance Marketing Manager will leverage an array of technologies and tools to optimize marketing efforts. This includes, but is not limited to, Google Analytics for performance tracking, Facebook Ads Manager for social media campaigns, SEMrush for SEO insights, and various A/B testing frameworks like Optimizely. Familiarity with email marketing platforms and customer relationship management (CRM) software will also enhance campaign effectiveness.

Ideal Candidates

Ideal candidates for this role will possess a strong analytical mindset, creativity, and the ability to thrive in a fast-paced environment. They should exhibit excellent adaptability to changing marketing dynamics and a passion for exploring new digital marketing strategies. Strong interpersonal skills and a collaborative spirit are essential, as the role requires close coordination with multiple teams. The ability to balance multiple priorities while maintaining attention to detail will be crucial for success in this role.