Sr. Manager, Account-Based Marketing

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Written by AI from the job title and company, not by Coupa Software, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Account-Based Marketing at Coupa Software will be responsible for the strategic development and execution of account-based marketing initiatives aimed at specific target accounts. This role requires a mix of creative and analytical thinking as the candidate will drive engagement with key stakeholders through personalized marketing campaigns. Additionally, the Senior Manager will collaborate closely with sales teams to optimize lead generation efforts and enhance the overall customer journey, leveraging data-driven insights to achieve established marketing goals.

Job Responsibilities

• Develop and implement comprehensive account-based marketing strategies that align with sales objectives and business goals.
• Utilize data analytics and market segmentation to identify high-value target accounts and tailor marketing campaigns effectively.
• Collaborate with cross-functional teams including sales, content, and digital marketing to create, execute, and measure the performance of ABM campaigns.
• Manage and optimize marketing automation tools to deliver personalized outreach and nurture potential clients.
• Analyze campaign performance metrics and continuously adjust strategies to improve engagement and conversion rates.
• Foster relationships with key accounts through targeted communication and marketing initiatives designed to increase product awareness and customer loyalty.
• Conduct regular competitive analysis to identify opportunities for differentiation in the ABM landscape.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance assessments.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing, with at least 3 years focused on account-based marketing strategies.
• Proven experience in collaborating with sales teams to drive lead generation and revenue growth initiatives.
• Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
• Exceptional communication and interpersonal skills, capable of working effectively with diverse teams and stakeholders.
• Creative thinker with a results-oriented approach and a passion for innovation in marketing tactics.

Technologies & Tools

The Senior Manager, Account-Based Marketing will leverage a range of technologies and tools to enhance marketing efforts, including advanced marketing automation platforms like HubSpot or Marketo, CRM systems like Salesforce, and data analytics tools such as Google Analytics or Tableau for performance tracking and reporting. The utilization of social media platforms and email marketing tools is also integral to effectively reaching targeted accounts.

Ideal Candidates

The ideal candidate for this position will possess a robust strategic mindset accompanied by a strong analytical background, allowing them to understand market dynamics and customer needs deeply. They should be innovative, proactive, and results-driven, demonstrating the capacity to adapt in a fast-paced environment. Additionally, strong leadership skills to guide a team effectively and foster collaboration across departments will be essential for success in this role at Coupa Software.