Sr. Manager, Channel Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Delta Faucet Company, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Channel Marketing at Delta Faucet Company is responsible for developing and executing strategic marketing initiatives aimed at driving revenue and market share through various channels. This role requires a comprehensive understanding of the faucet and fixture industry, as well as the ability to collaborate cross-functionally with sales, product development, and operations teams. The Senior Manager will analyze market trends, customer needs, and competitive dynamics to create compelling marketing programs that enhance brand visibility and customer engagement across diverse distribution channels.

Job Responsibilities

• Develop and implement channel marketing strategies that align with overall company objectives and drive revenue growth.
• Conduct market research and competitive analysis to identify opportunities for channel expansion and improvement.
• Collaborate with the sales team to create promotional programs and sales tools that support channel partners.
• Manage the budget for channel marketing activities, ensuring effective allocation of resources.
• Monitor channel performance metrics and provide actionable insights to optimize marketing efforts.
• Develop training programs for sales teams and channel partners to improve product knowledge and marketing effectiveness.
• Work closely with cross-functional teams to ensure alignment on product launches, marketing campaigns, and promotional strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing, with at least 3 years in channel marketing or management roles.
• Strong understanding of marketing principles, channel strategies, and sales processes.
• Proven ability to analyze data and market trends to drive decision-making and strategy development.
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels.
• Demonstrated leadership capabilities and experience managing teams or cross-functional projects.

Technologies & Tools

The Senior Manager, Channel Marketing will utilize various technologies and tools to enhance their effectiveness in the role. Key software includes CRM systems for managing customer relationships, analytics tools for market research and performance tracking, as well as digital marketing platforms for executing marketing campaigns. Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, is essential for data analysis and report presentation.

Ideal Candidates

Ideal candidates for the Senior Manager, Channel Marketing position will possess a strategic mindset coupled with a hands-on approach to execution. They are results-oriented individuals who thrive in a collaborative environment and can navigate complex business challenges effectively. Strong analytical skills, creativity in problem-solving, and an ability to lead teams will distinguish successful applicants. Candidates should demonstrate a passion for the home improvement industry and a commitment to driving growth through innovative marketing strategies.