Sr. Manager, Channel Marketing

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Written by AI from the job title and company, not by Delta Faucet, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Manager, Channel Marketing at Delta Faucet plays a pivotal role in driving the strategic direction and execution of marketing initiatives across various distribution channels. The incumbent will be responsible for developing and implementing innovative marketing strategies that enhance brand visibility and increase market share. This position requires strong leadership in managing cross-functional teams and collaboration with sales, product development, and external partners to ensure alignment and effectiveness of channel-specific campaigns and programs.

Job Responsibilities

• Develop and execute comprehensive channel marketing strategies to support the overall business objectives.
• Lead the planning and execution of marketing initiatives for various channels, including retail, e-commerce, and wholesale.
• Collaborate with sales teams to identify opportunities for growth and optimize channel performance.
• Analyze market trends and channel performance data to inform decision-making and tactical direction.
• Manage marketing budgets and allocate resources efficiently across channels.
• Establish metrics for measuring the effectiveness of channel marketing programs and report on performance regularly to senior management.
• Work closely with product development teams to ensure product positioning aligns with channel strategies.
• Maintain strong relationships with key channel partners to enhance collaboration and co-marketing opportunities.
• Provide leadership and mentorship to a team of marketing professionals, fostering a culture of innovation and accountability.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or a related field; MBA is preferred.
• Minimum of 7 years of experience in channel marketing or a related field, preferably in the consumer goods industry.
• Strong understanding of various distribution channels, including retail, e-commerce, and wholesale.
• Proven track record of developing and executing successful marketing strategies.
• Excellent analytical skills with a strong ability to interpret data and make informed decisions.
• Outstanding communication and presentation skills, with the ability to influence at all levels of an organization.
• Demonstrated leadership capabilities with experience managing and developing a team.
• Proficiency in marketing automation platforms and CRM systems.

Technologies & Tools

The Sr. Manager, Channel Marketing will utilize a variety of technologies and tools to enhance overall marketing efficiency and effectiveness. Familiarity with marketing automation software (such as HubSpot or Marketo), CRM platforms (like Salesforce), data analytics tools (such as Google Analytics), and project management software (like Asana or Trello) is essential for this role. Mastery of social media marketing tools and e-commerce platforms is also highly beneficial.

Ideal Candidates

Ideal candidates for the Sr. Manager, Channel Marketing position at Delta Faucet will possess exceptional strategic thinking and problem-solving abilities, along with an innate capacity for building strong relationships with both internal and external stakeholders. A proactive approach and eagerness to drive change, coupled with a passion for innovation and creativity in marketing practices, will set successful individuals apart. Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment are crucial for this role.