Sr. Manager, Channel Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by OpenText, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Manager, Channel Marketing at OpenText will lead the strategic direction and execution of marketing initiatives to enhance relationships with key channel partners. This role is pivotal in setting marketing strategies that drive partner engagement, channel growth, and ultimately, revenue generation. The successful candidate will work cross-functionally to develop promotional campaigns, educational resources, and partner enablement tools that empower the sales force and strengthen partner relationships.

Job Responsibilities

• Develop and implement comprehensive channel marketing strategies that align with OpenText's business goals.
• Collaborate with sales teams to identify target partners and develop tailored marketing programs.
• Manage the execution of marketing campaigns across various channels, ensuring timely delivery and budget adherence.
• Analyze campaign performance metrics and leverage insights to optimize future initiatives.
• Coordinate partner training and development programs to equip partners with necessary tools and knowledge.
• Foster strong relationships with key channel partners through engagement and consistent communication.
• Manage a team, providing mentorship and professional development opportunities.
• Stay updated on industry trends and competitive landscape to inform marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• A minimum of 7 years of experience in channel marketing or a similar role.
• Proven track record of developing and executing successful channel marketing strategies.
• Excellent analytical skills with experience in metrics-driven marketing.
• Strong interpersonal and communication skills, with the ability to build relationships across diverse teams.
• Experience managing teams and leading cross-functional projects.
• Ability to work in a fast-paced environment with changing priorities.

Technologies & Tools

The Sr. Manager, Channel Marketing will utilize a variety of technologies and tools, including CRM software (such as Salesforce), marketing automation platforms (such as HubSpot or Marketo), and analytics tools (such as Google Analytics or Tableau) for campaign tracking and performance analysis. Proficiency with presentation software (like Microsoft PowerPoint) and collaboration tools (such as Slack or Microsoft Teams) will also be essential for effective internal communication and partner engagement.

Ideal Candidates

Ideal candidates for the Sr. Manager, Channel Marketing position will possess a creative mindset paired with strong analytical skills. They should demonstrate strategic thinking capabilities and have a proven ability to lead and inspire teams, thriving in collaborative environments. Exceptional communication skills are essential for effectively partnering with internal stakeholders and external partners. A customer-centric approach along with the ability to adapt to evolving market trends will be critical for success in this role.