Sr. Manager, Customer Marketing (copy)

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Written by AI from the job title and company, not by Coupa Software, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Manager, Customer Marketing at Coupa Software will be responsible for driving the customer marketing strategy to enhance customer engagement, retention, and advocacy. This role demands a strategic thinker who can develop and execute marketing initiatives that resonate with existing customers, ensuring they derive maximum value from Coupa’s offerings. The successful candidate will collaborate with multiple departments, including sales and product teams, to develop targeted campaigns that leverage customer feedback and case studies, thereby driving revenue growth and fostering long-term relationships.

Job Responsibilities

• Develop and implement customer marketing strategies aimed at increasing customer retention and cross-selling opportunities.
• Manage the customer lifecycle marketing initiatives, ensuring communication is tailored to various stages of the customer journey.
• Collaborate with the Product and Sales teams to design and execute campaigns that promote product usage and customer success stories.
• Conduct market research and analyze customer data to identify trends, insights, and opportunities for improvement in the customer experience.
• Oversee the development of marketing materials and collateral that support customer onboarding, education, and engagement.
• Create and analyze metrics to assess the effectiveness of marketing campaigns and initiatives; report findings to stakeholders.
• Lead a team of marketing professionals, providing mentorship and guidance to cultivate their skills and maximize team performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in customer marketing, product marketing, or related roles, preferably in the software or technology industry.
• Proven success in executing customer engagement strategies and a deep understanding of customer lifecycle management.
• Exceptional analytical skills and experience with data-driven marketing campaigns.
• Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Experience leading and mentoring a team of marketing professionals.

Technologies & Tools

The Sr. Manager, Customer Marketing will utilize various technologies and tools to enhance marketing efforts and streamline processes. Key tools may include marketing automation platforms (e.g., HubSpot, Marketo), CRM software (e.g., Salesforce), customer feedback analytics tools, and data visualization software. Proficiency in digital marketing channels such as email, social media, and web analytics tools will be essential for effective campaign management and measurement.

Ideal Candidates

The ideal candidate for the Sr. Manager, Customer Marketing position is an innovative thinker who demonstrates a strong customer-centric approach in all marketing initiatives. They possess exceptional leadership qualities, fostering collaboration within teams while ensuring strategic alignment with company goals. Adaptability to change and a proactive attitude towards problem-solving are crucial. Furthermore, an intrinsic motivation to drive customer success and a passion for technology will enhance their impact within the organization.