Sr. Manager, Digital & Marketing Analytics.

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Job Overview

The Sr. Manager, Digital & Marketing Analytics at Baylor Scott & White Health will play a pivotal role in leveraging data analytics to drive marketing strategies and enhance digital engagement. This position is responsible for leading a team in the analysis and reporting of digital marketing performance, ensuring that data-driven insights are integrated into marketing decision-making. The Sr. Manager will collaborate with cross-functional teams to develop robust analytics frameworks, optimize budget allocation, and deliver actionable insights to support the organization’s goals in patient acquisition and retention.

Job Responsibilities

• Lead the development and execution of comprehensive digital and marketing analytics strategies.
• Oversee the analysis of marketing performance metrics and digital campaign effectiveness.
• Provide actionable insights to marketing teams based on data trends and patterns.
• Develop and implement reporting dashboards for tracking key performance indicators (KPIs).
• Collaborate with stakeholders to understand business objectives and tailor analytics projects accordingly.
• Manage and mentor a team of analytics professionals to enhance their skills and deliver insights efficiently.
• Utilize advanced analytics tools and techniques for predictive modeling and customer segmentation.
• Ensure compliance with data privacy regulations and best practices in data management.

Qualifications

• Master’s degree in Marketing, Data Analytics, Business Administration, or related field.
• Minimum of 5 years of experience in digital marketing analytics, with a proven track record of success.
• Strong proficiency in analytics tools such as Google Analytics, Tableau, or similar platforms.
• Extensive knowledge of statistical analysis and data visualization techniques.
• Exceptional communication skills with the ability to convey complex data in a clear and concise manner.
• Experience in managing teams and collaborating cross-functionally.
• Knowledge of healthcare marketing strategies is preferred.

Technologies & Tools

This position utilizes various technologies and tools including advanced analytics platforms like Tableau and Power BI, customer relationship management (CRM) systems, marketing automation tools, and data processing languages such as SQL and Python. Familiarity with web analytics tools such as Google Analytics is essential for effective tracking and analysis of customer interactions across digital channels.

Ideal Candidates

The ideal candidate for the Sr. Manager, Digital & Marketing Analytics position will possess strong analytical thinking and problem-solving skills, with a passion for leveraging data to inform strategic decisions. They should demonstrate leadership capabilities, fostering a collaborative team environment while driving performance. A proactive mindset with attention to detail, along with adaptability to the fast-paced healthcare environment, will further distinguish successful candidates for this role.