Sr. Manager, Integrated Marketing - Men's and Collaborations - UGG

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Job Overview

The Senior Manager, Integrated Marketing - Men's and Collaborations at UGG will play a pivotal role in shaping and executing marketing strategies that drive brand awareness and sales for the Men's line and collaborative projects. This position requires a deep understanding of consumer insights, market trends, and effective communication across platforms. The successful candidate will lead a team in creating cohesive marketing initiatives, fostering partnerships, and ensuring the alignment of all integrated marketing efforts with overall business objectives.

Job Responsibilities

• Develop and implement integrated marketing strategies for the Men's line and collaborations to achieve revenue and brand objectives.
• Lead cross-functional teams to ensure effective communication and execution of marketing plans.
• Monitor and analyze market trends, consumer behavior, and competitive landscape to inform marketing initiatives.
• Manage relationships with external partners, agencies, and influencers to amplify brand presence and reach.
• Oversee the creation and distribution of marketing materials, including digital content, social media campaigns, and promotional events.
• Track and report on key performance indicators (KPIs) to measure success and optimize marketing activities.
• Mentor and guide team members, fostering a collaborative and innovative work environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in integrated marketing, with a focus on the fashion or footwear industry.
• Proven track record of successfully managing marketing campaigns from conception to execution.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent verbal and written communication skills.
• Demonstrated ability to work collaboratively in a fast-paced, dynamic environment.
• Experience with budget management and assessment of marketing performance metrics.

Technologies & Tools

The Senior Manager will utilize various technologies and tools to enhance marketing effectiveness. This includes marketing automation platforms, social media management tools, analytics software (such as Google Analytics), CRM systems, and content creation tools. Familiarity with project management software will also be advantageous for coordinating team efforts and tracking deliverables.

Ideal Candidates

The ideal candidates for this position will possess a strong blend of creativity and analytical thinking, demonstrating an ability to develop innovative marketing strategies while also measuring their impact. They will be collaborative team players with excellent leadership skills, able to inspire and motivate others. A passion for fashion and market trends, along with an intrinsic understanding of consumer behavior, will not only aid in executing successful marketing initiatives but also enhance the overall brand experience for UGG's customers.