Sr. Manager, Local Performance Marketing

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Job Overview

The Sr. Manager, Local Performance Marketing at Neighborly® will be responsible for strategizing, executing, and optimizing performance marketing campaigns aimed at increasing local brand awareness and driving customer engagement. This role involves collaborating with cross-functional teams, leveraging data analytics to glean insights, and developing innovative marketing strategies that align with Neighborly's overall business objectives. The ideal candidate will possess a strong blend of analytical skills and creativity, enabling them to drive impactful marketing initiatives that resonate within local markets.

Job Responsibilities

• Design and implement comprehensive local performance marketing strategies to achieve business objectives.
• Manage and optimize paid search, social media, and display advertising campaigns.
• Conduct rigorous data analysis to evaluate campaign performance and derive actionable insights.
• Collaborate with creative teams to develop compelling and localized marketing content.
• Establish and manage KPIs to track campaign success and ROI.
• Lead market research initiatives to identify trends, customer behaviors, and opportunities for growth.
• Oversee budget allocation and ensure optimal spend across various marketing channels.
• Coordinate with other departments to ensure alignment of marketing strategies with broader organizational goals.
• Stay informed on industry trends, competitor activities, and emerging technologies to maintain a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in performance marketing or digital marketing roles.
• Strong analytical skills with proven ability to interpret data and make data-driven decisions.
• Proficient in digital marketing tools and platforms, with hands-on experience managing paid advertisements.
• Exceptional project management skills, with the ability to handle multiple initiatives simultaneously.
• Excellent written and verbal communication skills, with a focus on collaboration and teamwork.
• Experience in local marketing efforts, preferably within a franchise or multi-location brand.

Technologies & Tools

The Sr. Manager, Local Performance Marketing will utilize various technologies and tools to enhance marketing efforts. This includes platforms such as Google Ads, Facebook Ads Manager, Google Analytics, HubSpot, and other Marketing Automation Tools. Familiarity with CRM systems, data visualization software, and A/B testing platforms will be essential for effectively managing campaigns and analyzing performance outcomes.

Ideal Candidates

The ideal candidate for the Sr. Manager, Local Performance Marketing role will possess a passion for local marketing and an inherent curiosity to explore innovative solutions. They should be a strategic thinker with strong leadership qualities, able to motivate and guide team members effectively. A proactive approach to problem-solving, coupled with a results-oriented mindset, will ensure success in this dynamic environment. Additionally, strong interpersonal skills will be vital in forging productive relationships across various teams and stakeholders within Neighborly®.