Sr. Manager of Product and Community Marketing (Boston or NYC)

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Job Overview

The Sr. Manager of Product and Community Marketing at Knowify will play a pivotal role in driving the company's growth by leading innovative marketing strategies that enhance product value and foster community engagement. This position involves collaborating with cross-functional teams to execute high-impact campaigns, strengthen brand presence, and cultivate a vibrant community around our products. The ideal candidate will bring a strategic mindset, excellent leadership skills, and a passion for connecting with customers to enhance the Knowify user experience.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies aligned with business goals.
• Lead community engagement initiatives to build and nurture a user-centric ecosystem.
• Collaborate with product management, sales, and customer support teams to identify market needs and opportunities for product improvement.
• Analyze market trends and customer feedback to inform product positioning and messaging.
• Execute multi-channel marketing campaigns to drive product awareness and community participation.
• Monitor and report on the performance of marketing initiatives, adapting strategies as necessary.
• Oversee the creation of marketing collateral, including brochures, website content, and social media materials.
• Engage with community members through events, webinars, and social platforms to strengthen brand loyalty.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 5 years of experience in product marketing with a focus on community engagement.
• Demonstrated success in developing and executing marketing strategies within a tech or SaaS environment.
• Strong analytical skills for assessing marketing effectiveness and making data-driven decisions.
• Exceptional interpersonal and communication skills, both written and verbal.
• Proficiency in marketing automation tools and customer relationship management (CRM) systems.

Technologies & Tools

In this role, the Sr. Manager of Product and Community Marketing will utilize a diverse range of technologies and tools, including CRM software like Salesforce, marketing automation platforms such as HubSpot or Marketo, social media management tools, and analytics software to track campaign performance and user engagement. Familiarity with graphic design software is a plus for content creation efforts.

Ideal Candidates

The ideal candidate for the Sr. Manager of Product and Community Marketing will possess a blend of creativity and analytical thinking, demonstrating a results-driven approach to marketing. They will have a genuine interest in building community and fostering relationships with customers. Strong leadership qualities and a collaborative spirit are essential, as the role requires cross-functional teamwork. The candidate should also be adaptable, able to thrive in a fast-paced environment, and passionate about leveraging marketing strategies to drive brand loyalty and customer engagement.