Sr. Manager, Partner & Field Marketing

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Job Overview

The Senior Manager, Partner & Field Marketing at UserTesting will be responsible for orchestrating strategic marketing initiatives that amplify the company’s reach through partner channels and field activities. This role involves close collaboration with cross-functional teams to design and implement marketing campaigns aimed at driving revenue growth and enhancing brand presence. The successful candidate will leverage their extensive marketing experience to enhance partner engagement, optimize field marketing executions, and deliver high-impact programs tailored to meet the needs of our partners and customers.

Job Responsibilities

• Develop and execute comprehensive partner marketing strategies that align with UserTesting’s overall business objectives.
• Collaborate with sales and product teams to create and implement campaigns that effectively drive demand and lead generation.
• Analyze market trends and customer needs to identify new partnership opportunities and refine existing partner programs.
• Oversee field marketing initiatives, ensuring execution of programs across various geographies to maximize local engagement and brand visibility.
• Measure and report on the effectiveness of partner marketing activities, using data-driven insights to inform future strategies.
• Manage relationships with key partners, facilitating alignment on marketing initiatives and building long-term collaborations.
• Develop and maintain marketing collateral and sales enablement materials that resonate with our target audiences.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 7+ years of experience in partner marketing, field marketing, or a similar role within the technology sector.
• Strong understanding of marketing principles, with a proven track record of successful campaign management.
• Experience working closely with sales teams to develop and execute integrated marketing programs.
• Exceptional analytical skills, with the ability to interpret complex data and translate findings into actionable plans.
• Excellent communication and interpersonal skills, with the ability to effectively engage stakeholders at all levels.
• Proficiency in marketing automation tools and CRM systems.

Technologies & Tools

The Senior Manager, Partner & Field Marketing will leverage various technologies and tools to enhance marketing efforts, including marketing automation platforms such as HubSpot or Marketo, customer relationship management software like Salesforce, and analytics tools such as Google Analytics. Proficiency in social media marketing tools and digital advertising platforms is also essential to effectively reach and engage target audiences.

Ideal Candidates

Ideal candidates for the Senior Manager, Partner & Field Marketing position will possess a strategic mindset and a proactive approach to problem-solving. They should demonstrate a passion for collaboration and relationship-building, as well as a strong desire to drive results in a dynamic, fast-paced environment. A successful individual will also showcase creativity and innovation in developing marketing strategies, as well as resilience and adaptability when faced with challenges. Ultimately, a commitment to UserTesting’s mission and values is essential to thrive in this role.