Sr. Manager, Performance Marketing

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Written by AI from the job title and company, not by Care.com, so some details may not match this job. The employer's own page has the real description.

Overview

As a Senior Manager of Performance Marketing at Care.com, you will be responsible for driving the strategy and execution of performance marketing initiatives to enhance the company’s market presence and generate significant leads across various channels. You will lead a team dedicated to developing data-driven marketing campaigns, optimizing media buying, and ensuring performance metrics are achieved. Your role will require collaboration with cross-functional teams to champion best practices and innovative approaches that elevate our marketing efforts while aligning with Care.com’s mission to provide trusted connections for families and caregivers.

Job Responsibilities

• Develop and implement overall performance marketing strategy to maximize customer acquisitions and retention.
• Oversee the planning, execution, and optimization of digital marketing campaigns across channels including SEM, social media, email, and display advertising.
• Lead and mentor a team of marketing professionals, fostering a results-driven culture.
• Analyze campaign performance data to derive insights and inform future marketing strategies.
• Manage budgets and track spending to ensure campaigns stay within financial limits.
• Collaborate with product and sales teams to align performance marketing efforts with business goals.
• Stay updated with industry trends to identify new marketing opportunities and techniques.
• Report marketing performance to senior management and suggest actionable improvements.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 7+ years of experience in performance marketing roles, with a proven track record of campaign success.
• Strong understanding of digital marketing channels and analytics tools (e.g., Google Analytics, SEMrush, etc.).
• Experience managing cross-functional teams and projects to drive initiatives.
• Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Strong organizational and project management skills.

Technologies & Tools

The Senior Manager of Performance Marketing will leverage a variety of technologies and tools to streamline processes and enhance campaign performance. Familiarity with marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems, and analytical software is essential. Additionally, experience with ad management platforms (like Google Ads and Facebook Ads Manager) will be critical for effective strategy execution and optimization.

Ideal Candidates

Ideal candidates for the Senior Manager, Performance Marketing position will possess a strategic mindset coupled with a hands-on approach to execution. They will demonstrate strong leadership qualities, with the ability to inspire and motivate a team to achieve higher performance standards. Being data-driven, innovative, proactive, and possessing excellent problem-solving skills are characteristics that will ensure success in this role. Furthermore, an inclination towards customer-centric marketing and a passion for the mission of Care.com will set the ideal candidate apart.