Sr. Manager, Search Engine Optimization

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Written by AI from the job title and company, not by BHG Financial, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Search Engine Optimization (SEO) at BHG Financial will be responsible for developing and implementing robust SEO strategies to enhance online visibility and drive organic traffic. This role requires a strategic thinker with strong analytical skills, who can manage a team of SEO professionals, and collaborate with cross-functional teams to align SEO objectives with overall business goals. The ideal candidate will stay abreast of industry trends and changes in search engine algorithms, adapting strategies accordingly to maintain a competitive edge.

Job Responsibilities

• Develop, implement, and optimize comprehensive SEO strategies to increase organic search visibility.
• Manage and mentor a team of SEO specialists, fostering skill development and performance improvement.
• Conduct regular SEO audits and competitive analysis to identify opportunities for growth and optimization.
• Collaborate with content, social media, and web development teams to ensure SEO best practices are adhered to.
• Analyze and report on SEO performance metrics, using data to influence strategic decisions.
• Stay updated on the latest SEO trends, tools, and algorithm changes to ensure strategies remain effective and innovative.
• Establish and maintain relationships with external SEO vendors and agencies as necessary.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in SEO, with at least 2 years in a managerial or leadership role.
• Demonstrated knowledge of SEO tools (e.g., Google Analytics, SEMrush, Moz) and web analytics.
• Strong understanding of on-page, off-page, and technical SEO best practices.
• Exceptional analytical skills with a data-driven approach to problem-solving.
• Excellent verbal and written communication skills.
• Proven ability to work collaboratively across various departments and stakeholders.

Technologies & Tools

The Senior Manager, SEO will utilize a variety of technologies and tools to optimize and analyze SEO performance. This includes, but is not limited to, Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and various content management systems (CMS). Familiarity with HTML, CSS, and JavaScript is also beneficial for troubleshooting and optimizing website performance.

Ideal Candidates

The ideal candidate for the Senior Manager, SEO position at BHG Financial will possess a blend of technical expertise and leadership qualities. They should exhibit a proactive attitude towards continuous learning and improvement, showcasing adaptability in a fast-paced environment. Strong strategic vision combined with creativity in problem-solving will be essential. Furthermore, candidates should demonstrate excellent interpersonal skills, enabling them to effectively motivate and collaborate with a diverse team.