SR MANAGER STRATEGIC MARKETING (Remote)

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Written by AI from the job title and company, not by TE Connectivity, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Strategic Marketing at TE Connectivity is responsible for leading the development and execution of marketing strategies that enhance brand positioning and drive business growth. This role involves collaborating with cross-functional teams to identify market opportunities, understand customer needs, and implement innovative marketing solutions. The Senior Manager will oversee marketing initiatives, analyze market trends, and ensure alignment with organizational goals to effectively capture and retain market share.

Job Responsibilities

• Develop and implement comprehensive strategic marketing plans to achieve company objectives and market penetration goals.
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Lead and mentor a team of marketing professionals to ensure effective strategy execution and performance evaluation.
• Collaborate with product development and sales teams to align marketing strategies with product launches and sales initiatives.
• Oversee the creation and execution of marketing campaigns across multiple channels, ensuring consistency in messaging and branding.
• Monitor marketing KPIs and adjust strategies based on performance analytics and feedback.
• Manage the marketing budget, ensuring resource allocation aligns with strategic priorities.
• Build and maintain relationships with external partners, agencies, and stakeholders to enhance marketing efforts and drive brand growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in marketing, with at least 3 years in a managerial or leadership position.
• Proven track record of developing successful marketing strategies and executing impactful campaigns.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent verbal and written communication skills, with the ability to present marketing concepts clearly and persuasively.
• Experience working in a B2B environment, preferably within technology or engineering industries.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

The Senior Manager of Strategic Marketing will utilize a variety of technologies and tools to effectively manage marketing campaigns and analyze performance. Key tools may include customer relationship management (CRM) software, marketing automation platforms, data analytics software, content management systems, and collaboration tools. Familiarity with social media platforms and digital marketing tools will also be essential for reaching target audiences and maximizing engagement.

Ideal Candidates

Ideal candidates for the Senior Manager of Strategic Marketing position will possess strong leadership qualities, demonstrating an ability to inspire and guide teams towards achieving common goals. They should exhibit strategic thinking and a proactive mindset, combined with the agility to adapt to changing market conditions. A passion for innovation and creativity is essential, along with exceptional problem-solving capabilities. Candidates should also have a strong customer focus, ensuring that marketing strategies align with client needs and preferences.