Sr. Manager, US Trade and Field Marketing - Emerging Brands

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Overview

The Sr. Manager, US Trade and Field Marketing - Emerging Brands at Deckers Brands is a pivotal role that drives the strategic marketing efforts for our emerging brands in the US market. This position is responsible for developing and implementing comprehensive trade marketing plans and field strategies to enhance brand visibility, improve customer engagement, and ultimately drive sales growth. The ideal candidate will collaborate with cross-functional teams and oversee the execution of marketing campaigns, ensuring they align with the overall business objectives and brand ethos.

Job Responsibilities

• Develop strategic trade marketing initiatives tailored to emerging brands that enhance market presence and drive sales growth.
• Collaborate with sales teams to create and execute effective in-store promotions and merchandising strategies.
• Manage budget allocations effectively to optimize trade marketing spend and maximize ROI.
• Conduct market research and analyze competitive landscape to inform marketing strategies and brand positioning.
• Lead field marketing efforts, coordinating with regional teams to ensure consistent brand messaging and execution.
• Establish strong relationships with retailers and distributors to enhance brand support and visibility.
• Monitor and report on the effectiveness of marketing campaigns, utilizing data-driven insights to refine strategies as needed.
• Oversee team development and provide mentorship to marketing staff, fostering a collaborative work environment that encourages innovation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 8 years of experience in trade marketing or brand management within the consumer goods or retail sector.
• Proven track record of developing and implementing successful marketing strategies that drive brand growth.
• Strong analytical skills with the ability to interpret data and market trends to make informed decisions.
• Excellent communication and negotiation skills, with the ability to build productive relationships with internal and external stakeholders.
• Experience leading cross-functional teams and projects in a fast-paced environment.
• Proficiency in project management tools and marketing software.

Technologies & Tools

This position requires the use of various technologies and tools including Customer Relationship Management (CRM) software, marketing automation platforms, data analytics tools, and project management applications. Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, is essential for reporting and presentation purposes. Familiarity with social media advertising platforms and e-commerce tools is also advantageous for executing marketing strategies effectively.

Ideal Candidates

The ideal candidate for the Sr. Manager, US Trade and Field Marketing - Emerging Brands position embodies a strategic mindset combined with a hands-on approach to execution. They are results-driven, with an entrepreneurial spirit that thrives in a dynamic environment. Strong leadership qualities, excellent problem-solving skills, and the ability to adapt to changing market conditions are crucial. Furthermore, a passion for the brands and commitment to driving sustainable growth are characteristics that will support success in this role.