Sr. Manager/Director, CRM and Lifecycle Marketing

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Overview

The Senior Manager/Director of CRM and Lifecycle Marketing at BillionToOne will play a crucial role in enhancing customer engagement and fostering long-term relationships. This leader will be responsible for developing and executing CRM strategies that align with our broader business objectives, ensuring personalized communication and lifecycle marketing initiatives that drive customer retention and loyalty. The ideal candidate will leverage data-driven insights to create targeted campaigns, manage customer segments, and optimize user experiences throughout the customer journey.

Job Responsibilities

• Lead the design and implementation of comprehensive CRM strategies that enhance customer experiences and drive engagement.
• Oversee lifecycle marketing campaigns, including onboarding, retention, and re-engagement initiatives.
• Analyze customer data to identify trends and insights, enabling targeted marketing efforts that optimize customer touchpoints.
• Collaborate with cross-functional teams to create cohesive marketing plans that amplify brand messaging and drive growth.
• Manage the CRM platform and tools to ensure efficient operations, integration, and data accuracy.
• Develop key performance indicators (KPIs) to measure campaign performance and report findings to stakeholders.
• Stay abreast of industry trends and best practices in CRM and lifecycle marketing, making recommendations for continual improvement.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
• Minimum of 7 years of experience in CRM and lifecycle marketing roles, with at least 3 years in a managerial position.
• Proven experience in developing successful CRM strategies and customer engagement initiatives.
• Strong analytical skills, with the ability to derive actionable insights from complex data sets.
• Excellent communication and interpersonal skills, with the capability to present data-driven findings to diverse audiences.
• Familiarity with CRM tools such as Salesforce, HubSpot, or similar platforms.
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.

Technologies & Tools

The Senior Manager/Director of CRM and Lifecycle Marketing will utilize various technologies and tools to streamline operations and enhance marketing efforts. Key platforms include CRM software such as Salesforce or HubSpot, data analytics tools like Google Analytics and Tableau, email marketing solutions, and marketing automation platforms. Proficiency in Excel and database management is also essential for effectively analyzing and interpreting marketing data.

Ideal Candidates

Ideal candidates for this position will possess a blend of strategic thinking and tactical execution capabilities. They should be highly analytical, demonstrating a strong aptitude for data analysis and campaign measurement. Exceptional leadership qualities, along with the ability to inspire and guide a team, are essential. The candidate must be adaptable, proactive, and results-oriented, with a deep understanding of customer behavior and engagement strategies. A passion for driving customer satisfaction and loyalty within a fast-paced environment will further distinguish the ideal candidate for this role.