Sr. Manager/Director, Product Marketing, Oncology

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Overview

The Sr. Manager/Director of Product Marketing for Oncology at BillionToOne will play a critical role in developing and executing comprehensive marketing strategies that enhance the visibility and adoption of our innovative oncology products. This position will be responsible for collaborating closely with cross-functional teams, including sales, product development, and clinical operations, to ensure the effective communication of product value propositions to healthcare professionals and stakeholders. The successful candidate will lead market analysis, manage product launches, and oversee the creation of marketing collateral, while also being a key player in driving growth and establishing our oncology portfolio as a leader in the industry.

Job Responsibilities

• Develop and implement strategic marketing plans for oncology products, aligning with corporate goals.
• Lead the product marketing team to execute launch strategies and promotional campaigns effectively.
• Conduct detailed market research to identify trends, opportunities, and competitive landscape in the oncology space.
• Collaborate with the sales team to create effective sales tools and training materials.
• Build relationships with key opinion leaders and stakeholders within the oncology field.
• Oversee the development of marketing collateral, including product presentations, brochures, and digital content.
• Analyze performance metrics to optimize marketing effectiveness and adjust strategies as needed.
• Manage budgets and allocate resources effectively to maximize ROI on marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 8 years of experience in product marketing within the healthcare or biotechnology sectors, with a focus on oncology.
• Proven track record of successful product launches and marketing campaigns.
• Strong analytical skills and experience in market research and competitor analysis.
• Excellent communication and interpersonal skills for collaboration with cross-functional teams.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Familiarity with digital marketing strategies and social media platforms.

Technologies & Tools

The Sr. Manager/Director, Product Marketing in Oncology will utilize various technologies and tools to effectively manage marketing operations. These may include CRM systems like Salesforce for customer relationship management, marketing automation platforms such as HubSpot or Marketo for campaign management, and data analytics tools to track market trends and performance metrics. Proficiency in Microsoft Office Suite, including Excel for data analysis and PowerPoint for presentations, is also essential.

Ideal Candidates

Ideal candidates for the Sr. Manager/Director, Product Marketing position at BillionToOne will possess a deep passion for oncology and a commitment to improving patient outcomes. They should demonstrate strong leadership skills, with the ability to inspire and effectively manage a team. A strategic thinker who is adaptable to evolving market dynamics while also being detail-oriented will excel in this role. Candidates must be results-driven, with a focus on achieving goals and driving product success in a highly competitive environment.