Sr. Marketing Analytics Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Avalara, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Marketing Analytics Manager at Avalara will play a pivotal role in driving the organization's data-driven marketing strategies. This position requires a strategic thinker who can translate complex data into actionable insights, enabling the marketing team to optimize campaigns and improve customer engagement. The incumbent will oversee the analytics team and collaborate closely with cross-functional departments to ensure alignment on goals and delivery of key performance indicators, while fostering a culture of experimentation and continuous improvement.

Job Responsibilities

• Lead the development of advanced analytics frameworks to measure the effectiveness of marketing initiatives.
• Oversee the collection, analysis, and presentation of marketing data to inform strategic decisions.
• Collaborate with different teams to identify metrics that drive success and establish benchmarks.
• Develop and implement A/B testing and optimization strategies to enhance campaign performance.
• Manage and mentor a team of analysts, fostering skills in data interpretation and visual storytelling.
• Identify opportunities for automation and system improvements within the analytics reporting environment.
• Present findings and recommendations to senior leadership to guide investment and strategy decisions.

Qualifications

• Bachelor's degree in Marketing, Statistics, Business Administration, or a related field; Master's degree preferred.
• 7+ years of experience in marketing analytics or a related field, with a proven track record of delivering actionable insights.
• Proficiency in data analysis tools such as SQL, Python, or R.
• Experience with web analytics platforms such as Google Analytics, Adobe Analytics, or similar software.
• Strong understanding of marketing funnels, customer segmentation, and ROI measurement.
• Exceptional analytical skills and attention to detail.
• Excellent communication skills, with the ability to convey complex information to non-technical stakeholders.

Technologies & Tools

The Sr. Marketing Analytics Manager will utilize a variety of technologies and tools essential for data analysis and reporting. Key software includes analytics platforms such as Google Analytics and Adobe Analytics, along with data handling and statistical analysis tools like SQL, Python, and R. Familiarity with visualization tools such as Tableau or Power BI is crucial to present data insights effectively across the organization.

Ideal Candidates

The ideal candidate for the Sr. Marketing Analytics Manager position will possess a strong blend of analytical expertise and creative problem-solving skills. They are expected to demonstrate leadership qualities, effectively managing a team while fostering a collaborative environment. A proactive attitude towards exploring new data methodologies and marketing strategies is essential. Additionally, strong interpersonal skills to communicate insights clearly to stakeholders at all levels will be vital for success in this role.