Sr. Marketing Data and Analytics Manager

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Job Overview

The Senior Marketing Data and Analytics Manager at MeridianLink is responsible for leading the strategic development and execution of data-driven marketing initiatives. This role focuses on leveraging advanced analytics and insights to enhance marketing performance, drive customer engagement, and optimize marketing spend. The position will collaborate with cross-functional teams to ensure successful utilization of data across marketing campaigns, providing actionable insights that support decision-making processes and overall organizational goals.

Job Responsibilities

• Lead the marketing data analysis to drive strategy and improve campaign effectiveness.
• Develop and implement metrics and KPIs to measure marketing performance and ROI.
• Collaborate with the marketing team to design and run data-driven campaigns.
• Utilize data visualization tools to present insights and make recommendations.
• Oversee the integration and management of marketing technology platforms and tools.
• Stay current with industry trends and best practices in data analytics and marketing.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Coach and mentor junior analysts, fostering a culture of data-driven decision-making within the team.

Qualifications

• Bachelor's degree in Marketing, Data Science, Business Administration, or related field; Master's degree preferred.
• 8+ years of experience in marketing analytics or a related field.
• Proven expertise in data analysis, segmentation, and modeling techniques.
• Proficiency with analytics tools such as Google Analytics, Tableau, and SQL.
• Strong understanding of digital marketing channels and performance metrics.
• Excellent problem-solving skills and attention to detail.
• Strong communication skills, both written and verbal, with the ability to convey complex data insights to non-technical stakeholders.
• Experience with marketing automation tools such as HubSpot or Marketo is a plus.

Technologies & Tools

The Senior Marketing Data and Analytics Manager will utilize a variety of technologies and tools to perform their duties effectively. Key technologies include data processing tools such as SQL for database management, Google Analytics for web traffic analysis, and Tableau for data visualization. Familiarity with marketing automation platforms such as HubSpot or Marketo is also essential for executing and analyzing marketing campaigns.

Ideal Candidates

Ideal candidates for this position will possess a strong analytical mindset combined with creativity and strategic thinking. They should be detail-oriented, capable of managing multiple projects and deadlines, and exhibit strong interpersonal and leadership skills. A collaborative spirit and the ability to work cross-functionally within the organization are critical, as is a passion for utilizing data to drive marketing innovation and enhance customer experiences.