Sr Marketing Events Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Zelis, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Marketing Events Manager at Zelis is responsible for leading the planning, execution, and optimization of all marketing events. This role involves strategic event management, ensuring alignment with the company's overall marketing objectives, and fostering collaboration within cross-functional teams to elevate brand presence and engagement. By staying attuned to market trends and audience needs, the Sr. Marketing Events Manager will drive initiatives that enhance customer relationships and support business growth.

Job Responsibilities

• Develop, coordinate, and execute comprehensive event marketing strategies that align with corporate objectives.
• Manage all facets of event planning including budgeting, logistics, sponsorships, and vendor management.
• Oversee the creation of promotional materials and ensure all event content effectively communicates the company's brand message.
• Evaluate and select venues that enhance attendee experience while optimizing costs.
• Collaborate with sales, product, and marketing teams to define event goals and maximize impact.
• Analyze event performance metrics and provide post-event reports and recommendations for future improvements.
• Build and maintain relationships with industry partners, media, and sponsors to enhance event quality and attendance.
• Stay updated on industry trends and best practices to leverage innovative approaches in event execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• A minimum of 5 years of experience in event planning and management within a corporate environment.
• Proven track record of successful event execution, including both virtual and in-person formats.
• Strong project management skills with exceptional attention to detail.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Proficiency in event management software and CRM systems.
• Ability to work under pressure and manage multiple projects simultaneously.

Technologies & Tools

The Senior Marketing Events Manager will utilize various technologies and tools to enhance event planning and execution. Familiarity with event management software (such as Cvent or Eventbrite), CRM platforms (such as Salesforce), email marketing tools (such as Mailchimp), and analytics tools (such as Google Analytics) is essential. Additionally, proficiency in standard office software, including Microsoft Office Suite, is necessary for effective communication and documentation.

Ideal Candidates

Ideal candidates for the Senior Marketing Events Manager position are proactive and innovative thinkers with a strong passion for event management and marketing. They possess outstanding organizational skills and the ability to adapt quickly to changing circumstances. Strong leaders, they can inspire their teams while also managing relationships with external partners. Candidates should exhibit a keen understanding of the market landscape, be motivated by measurable outcomes, and demonstrate a commitment to continuous improvement in event execution.