Sr Marketing Manager, Carrier Screening & IVF

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Overview

The Senior Marketing Manager for Carrier Screening & IVF at Natera will play a pivotal role in developing and executing comprehensive marketing strategies aimed at elevating the company's presence and performance in the reproductive health and genetic screening sectors. This leadership position will require a keen understanding of market dynamics, collaboration with cross-functional teams, and the ability to drive growth initiatives while ensuring alignment with Natera’s overarching goals. The successful candidate will be instrumental in shaping marketing efforts that resonate with healthcare professionals, patients, and stakeholders in the IVF and carrier screening markets.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for Carrier Screening and IVF products to drive sales growth and market penetration.
• Conduct market research and competitive analysis to identify trends, opportunities, and innovative marketing tactics.
• Collaborate with product development, sales, and medical affairs teams to ensure cohesive messaging and alignment of goals across the organization.
• Manage and optimize digital marketing campaigns, ensuring effective utilization of SEO, SEM, and social media channels.
• Develop and oversee promotional materials, presentations, and educational resources for healthcare providers and patients.
• Monitor and report on key performance indicators to evaluate the effectiveness of marketing strategies and campaigns.
• Manage relationships with external vendors and agencies for marketing initiatives, ensuring deliverables meet established timelines and quality standards.
• Lead initiatives to enhance brand visibility and engagement within target markets through both traditional and innovative marketing methods.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• 5+ years of experience in a marketing role within the healthcare or biotechnology industries, with a focus on reproductive health or genetic testing preferred.
• Proficiency in digital marketing strategies, including social media, email marketing, and content marketing.
• Strong analytical skills with the ability to interpret data, generate reports, and make data-driven decisions.
• Excellent communication and interpersonal skills to foster collaborative relationships both internally and externally.
• Proficient in marketing automation tools and CRM software.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Marketing Manager will utilize various technologies and software tools to enhance marketing efforts and improve operational efficiency. Key tools include CRM software for customer relationship management, marketing automation platforms for campaign execution, analytics tools for performance measurement, and content management systems for digital marketing and communication initiatives. Familiarity with data visualization tools and graphic design software will be advantageous for creating compelling marketing resources.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager position will possess a blend of strategic thinking and creative problem-solving skills, alongside a proactive and results-oriented mindset. They should demonstrate the ability to lead cross-functional teams while maintaining a focus on nurturing strong relationships with stakeholders in the healthcare community. A successful candidate will also be adaptable, able to navigate the complexities of the healthcare marketing landscape, and possess a genuine passion for improving patient outcomes through innovative marketing practices in the carrier screening and IVF sectors.