Sr Marketing Manager, Carrier Screening & IVF

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Natera, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr Marketing Manager for Carrier Screening & IVF at Natera is a pivotal role responsible for developing and executing comprehensive marketing strategies that drive awareness, adoption, and market share within the reproductive health sector. The successful candidate will manage cross-functional teams, conduct market research, and implement integrated marketing campaigns tailored to both healthcare providers and patients. This role demands a strategic thinker who can navigate the nuances of a complex healthcare landscape, while also possessing strong project management skills to ensure timely execution of marketing initiatives.

Job Responsibilities

• Develop and implement marketing strategies and plans for Carrier Screening and IVF products.
• Collaborate with product development, sales, and medical affairs to create effective marketing materials.
• Conduct market research and analysis to identify opportunities for growth and competitive positioning.
• Manage and optimize digital marketing campaigns, including SEO, PPC, and social media initiatives.
• Coordinate and oversee events, webinars, and conferences to promote products and engage with key stakeholders.
• Monitor and report on marketing performance metrics, adjusting approaches as necessary to improve outcomes.
• Lead marketing training initiatives for internal teams and external partners.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
• Minimum of 5-7 years of experience in marketing, preferably within the biotechnology or healthcare sectors.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, capable of engaging diverse audiences.
• Experience working with cross-functional teams and managing multiple projects simultaneously.
• Familiarity with digital marketing tools and techniques.

Technologies & Tools

The Sr Marketing Manager will utilize a variety of technologies and tools to enhance marketing effectiveness, including Customer Relationship Management (CRM) systems, marketing automation platforms, social media management tools, Google Analytics for web performance tracking, and digital advertising platforms. Familiarity with graphics design software and content management systems will also be advantageous for creating impactful marketing materials.

Ideal Candidates

The ideal candidates for this position will possess a unique blend of strategic foresight and hands-on execution capabilities. They will be results-oriented individuals with a strong sense of urgency and commitment to achieving business goals. Exceptional interpersonal skills will be critical as they collaborate with various internal and external stakeholders. Additionally, the candidate should be adaptable, eager to learn, and possess a passion for the reproductive health field, contributing positively to the advancement of patient care.