Sr Marketing Manager, Channel Marketing

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Written by AI from the job title and company, not by T. Rowe Price, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Manager, Channel Marketing at T. Rowe Price will be responsible for developing and executing marketing strategies that enhance channel partnerships and drive growth across various distribution platforms. This role involves collaborating with cross-functional teams to create and implement impactful marketing campaigns, analyzing market trends, and ensuring alignment with the company’s objectives. The successful candidate will play a pivotal role in strengthening relationships with key stakeholders to promote and expand T. Rowe Price’s market presence effectively.

Job Responsibilities

• Develop and implement channel marketing strategies that align with T. Rowe Price’s overarching business goals.
• Work closely with sales teams to design promotional campaigns that increase product visibility and drive sales through channel partners.
• Analyze market data and customer feedback to refine marketing approaches and optimize campaign effectiveness.
• Collaborate with product management to understand product features and benefits to effectively communicate them to the channel partners.
• Oversee budget creation and management for channel marketing initiatives to ensure effective allocation of resources.
• Monitor and report on the effectiveness of marketing campaigns and programs, providing actionable insights.
• Establish and maintain relationships with key industry partners and stakeholders to foster collaborations.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of relevant experience in channel marketing or a similar role within the financial services industry.
• Demonstrated success in developing and executing marketing strategies that deliver measurable results.
• Strong analytical skills with experience in market research and campaign performance analysis.
• Excellent communication and interpersonal skills, with the ability to influence and build relationships at all levels.
• Proficiency in marketing software and tools, including CRM systems and digital marketing platforms.

Technologies & Tools

The Senior Marketing Manager, Channel Marketing will utilize various technologies and tools to optimize marketing efforts. This includes customer relationship management (CRM) software such as Salesforce, digital marketing tools like Marketo or HubSpot, analytics platforms for tracking campaign performance, and project management software like Asana or Trello to monitor project timelines and team collaboration. Familiarity with data visualization tools such as Tableau may also be beneficial for presenting insights to stakeholders.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager, Channel Marketing position will possess strong leadership qualities and excellent problem-solving skills. They should be strategic thinkers who can balance creative ideas with data-driven decisions. A collaborative mindset and initiative in driving projects forward are essential, along with a passion for building effective marketing strategies that engage and motivate channel partners. Adaptability to changing market conditions and a commitment to professional integrity and excellence in customer service will also set the best candidates apart in this dynamic role.