Sr Marketing Manager, Channel Marketing

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Job Overview

The Sr Marketing Manager, Channel Marketing at T. Rowe Price will be responsible for the development and execution of strategic marketing initiatives to drive channel engagement and growth. This role will involve collaborating with cross-functional teams to enhance brand visibility, optimize channel partnerships, and lead marketing campaigns that align with the company's objectives. The successful candidate will leverage data-driven insights to refine marketing strategies, ensuring impactful outreach to clients and partners. In addition, the Sr Marketing Manager will play a pivotal role in enhancing customer experience across all channels, ultimately contributing to the growth and success of T. Rowe Price’s solutions.

Job Responsibilities

• Develop and execute strategic channel marketing plans that align with overall business objectives.
• Collaborate with product management and sales teams to create cohesive marketing strategies.
• Analyze and report on the effectiveness of marketing campaigns and adjust strategies as necessary.
• Manage relationships with external partners and agencies to ensure alignment with brand messaging.
• Oversee the creation of marketing collateral and content tailored for various channels.
• Lead market research initiatives to identify emerging trends and opportunities within channel marketing.
• Participate in the development of budget and resource allocation for channel marketing efforts.
• Ensure compliance with regulatory requirements and industry standards throughout marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
• A minimum of 7 years of experience in marketing, with a focus on channel marketing.
• Proven track record in successful marketing campaign management and execution.
• Strong analytical skills with the ability to derive actionable insights from data.
• Excellent communication and interpersonal skills, with a knack for persuasive messaging.
• Experience in a financial services or investment management environment is highly preferred.
• Proficiency in digital marketing tools and techniques, including SEO, PPC, and social media strategies.
• Ability to work collaboratively within a team and foster strong partnerships across departments.

Technologies & Tools

The Sr Marketing Manager will utilize a variety of technologies and tools to successfully execute marketing strategies. This includes Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools for tracking campaign performance (e.g., Google Analytics), and project management software such as Trello or Asana. Familiarity with digital marketing tools and social media platforms is essential for enhancing channel outreach and engagement.

Ideal Candidates

Ideal candidates for the Sr Marketing Manager position will exhibit a blend of strategic thinking and creativity, with a deep understanding of market dynamics and consumer behavior. They will possess a results-oriented mindset and strong leadership capabilities, enabling them to drive initiatives and inspire teams. Moreover, they will demonstrate resilience in overcoming challenges while maintaining a customer-centric approach. Strong networking and relationship-building skills are also essential, allowing them to navigate cross-functional collaborations effectively.